Day 7 (!) of 7 Days of Jughead! I made it! This is volume 2, issue #34 of Jughead published in June of 1992. It has a couple of stories with skateboarding, I Was a Teenage Jughead and Lessons in Skateboarding. Even Jughead himself asks, is this a joke?

It’s day 4 of 7 days of Jughead, and Jughead v2 #29 from 1992 is a big one. The thrust of the main story is the adage don’t judge a book by it’s cover. Major Spoiler Alert: Grandma Jones is friends with some skate punks who buy groceries for her and in return she lets them have band practice in her garage. Meanwhile Jughead is completely out of the loop. Spend some time with your Grandma Jughead, you never know how those punks will take advantage of her kindness… but it turns out the punks are tired of being misunderstood. They give (!) Jughead an extra skateboard, and Grandma Jones’ guitar teacher (wild!) encourages Jughead to be his own person, so Jughead reinvents himself as a skate punk! It turns out this short-lived character transformation was not well received by the Archie community… Yes, there is an Archie community. In any case, there’s a lot to unpack in my favorite episode of Freaks and Geeks… errr… uhm, Jughead.

It’s day 3 of 7 days of Jughead! This is Jughead Volume 2 #28 from December of 1991. The first thing you might notice is the corner box illustration which hints at radicalness as well as an announcement declaring the inside pages are made from recycled pages, which is a change from the recycled stories usually featured in Archie titles. This is actually kind of a crazy cover for this imprint, but it was the 90’s and you have to assume they were trying to stay hip.

Day two of 7 Days of Jughead features the story “Skateboard Fever” from issue 272 of Jughead, published in 1978. I don’ know why I didn’t go chronologically and post this one first, but I’m already posting Archie comics, so all taste and logic has gone by the wayside. This story is once again set in the hallways of Riverdale High. Poor Principal Weatherbee, or “the Bee” as Jughead refers to him, spent decades either purposefully or accidentally trying to learn how to skateboard, but he never gets the hang of it. Highlights include Veronica calling the guys “bean bags,” and Betty acting like a Karen – “It’s against the rules to skateboard in school!”

This is the beginning of the sacred holiday here at Skate and Annoy known respectfully as the 7 days of Jughead. We’ll see if I have the intestinal fortitude to actually follow through with it, so here goes. Let’s start with Jughead #13, AKA Volume 2 #13, from 1989. The first series started in 1949, but volume 2 started in 1987. This issue features story called “Roll Model” that takes place in the hallways of Riverdale High, like half of all Archie-realted skateboarding stories. Oh, the antics… The tomfoolery! Shenanigans!

I’ve added 27 adverts from the July, 1990 issue of Skateboard! magazine, published in the U.K.. This is the same publication that started in the 70’s – see Issue #10 from 1978. The issue is kind of thin, coming in at 64 pages. Someone paid for a trip to Brazil and so that’s pretty much the only thing in this issue outside of a page of record review and a couple of comics. The quality of the photographs vary, not quite up to the standards of the bigger mags, but on the positive side, it’s packed full of spots you’ve probably never seen before if you don’t live in Brazil. Theres a thoughtful write up of a visit to a local skateboard factory with discussion of trying to meet the quality standards of the USA based companies. Curiously, the skateboard molds were made out of aluminum. Check out the vintage skateboard magazine ads in the July, 1990 issue of Skateboard!

The magazine that bummed out a generation of skaters… I’ve added all the adverts from issue #1 of Action Now magazine, labeled as Volume 7, #1 published in August of 1980. It’s a pretty thin issue and only has 30 ads total. In a few issues the magazine gets beefy again, I’ll bet they thought they were going to be able to pull it off… We’re just 47 ads shy of breaking the 1000 mark. Check them out.

I just added 23 ads from the issue #30 of German skateboarding magazine Monster to the Vintage Skatemag Advertisement gallery. It offers a bit if a break from the same old ads you probably saw run in multiple issues of USA based magazines. The content of the magazine is in German, but the ads are mostly in English for some reason. Bi-monthly at the time, this is labeled December 87 / January 88 in the masthead, and includes a 2 page spread on a then 10 year old event, the 1977 World Champions as held by the “World and United States Skateboard Association.” Check it out after the jump. Includes a bonus photo of Christy McNicol.

Thanks to longtime reader Will Heespelink who was cleaning out his closets and sent me the August 1987 issue of Transworld. So now there are 900 vintage skateboard magazine adverts in the gallery. Incredibly, with the doubles already posted this came out to exactly 900 and I didn’t have to pad it any. A few of my favorites from this batch include JFA for Kryptonics, Del Mar Skateboard Ranch t-shirts, ol’ Steve Rocco for Vision Street Wear, SLAM! wrist guards, and Radicool!

There’s a new addition to the Skate and Annoy Galleries, Check out these Skateboard Surfer trading cards from Wall Ice Cream, circa 1978. The gallery features the complete set of 20.