Duvel: The art of conceiving


An astronaut on a skateboard is something we’ve seen a time or two (or three). Mathieu Gielen scanned this Duvel beer coaster for you, drinking readers, and he was kind enough to translate it as well. After finding a link to Duvel, I saw that the skateboarding astronaut was also available as a beer label, poster, and beer glass as well. UPDATE: David Maes found a skateboard deck in the shape/graphics of a regular Duvel bottle.

The art of conceiving

We don’t pretend that the creation of the Duvel has been as spectacular as the first footstep on the Moon, but in 1923, this beer seemed totally innovating. A refermentation in bottle which give a colour (robe) so limpid is something for the least remarkable. And, more a beer is clear, more her taste is pure.

The flemish version has a some slight variations : the title reads “Heavenly pionneers” in place of “The art of conceiving” and there is a final sentence that is “This is simply of an intergalactic nature”. The rest is basically the same.

The label was part of a series designed by the Martin Agency.


Photo: Graphis Design Annual 2016


Poster as seen at Boulevard Brewing.


Duvel astronaut beer glass as seen at Beer Dabbler.


Thanks to Mathieu Gielen for the scan this coaster.


The Duvel Cruiser, as seen at Stoked Boardshop.

From Duvel corporate.


1 Comment

  1. Can anyone identify the fonts used on the beer coaster, particularly the ones used for ‘IN EVERY SIP’?


Leave a Reply

Want an avatar? Upload a Globally Recognized Avatar for free at gravatar.com Note: Avatars are tied to a single email address, including comments left before the system was activated.

 eBay Watch 

Shot of the Week
December 2nd

American GI

May - June 2015 - 68 items

eBay Action

Grover's Video Korner #100
Burnside Halloween 2015

Grover's Video Korner

Annoying Kid of the Month
Generic Segway at the skatepark

Annoying Kid of the Month

Categories and Archives

Tag Cloud

Search and Annoy

Search Skate and Annoy - Daily

Search in Features, Ebay Watch, GVK...

Search in Galleries

Search in Reviews

This is none of your business