Duvel: The art of conceiving

An astronaut on a skateboard is something we’ve seen a time or two (or three). Mathieu Gielen scanned this Duvel beer coaster for you, drinking readers, and he was kind enough to translate it as well. After finding a link to Duvel, I saw that the skateboarding astronaut was also available as a beer label, poster, and beer glass as well. UPDATE: David Maes found a skateboard deck in the shape/graphics of a regular Duvel bottle.

The art of conceiving

We don’t pretend that the creation of the Duvel has been as spectacular as the first footstep on the Moon, but in 1923, this beer seemed totally innovating. A refermentation in bottle which give a colour (robe) so limpid is something for the least remarkable. And, more a beer is clear, more her taste is pure.

The flemish version has a some slight variations : the title reads “Heavenly pionneers” in place of “The art of conceiving” and there is a final sentence that is “This is simply of an intergalactic nature”. The rest is basically the same.

The label was part of a series designed by the Martin Agency.

Photo: Graphis Design Annual 2016

Poster as seen at Boulevard Brewing.

Duvel astronaut beer glass as seen at Beer Dabbler.

Thanks to Mathieu Gielen for the scan this coaster.

The Duvel Cruiser, as seen at Stoked Boardshop.

From Duvel corporate.