Category Archive: Advertising

dress-sweat

Dress Sweatpants and Car Insurance

Random web advertising with skateboards. On the left, Betabrand offers dress pants made out of sweatpants-like material, perfect for toting your longboard. On the Right, Metromile offers car insurance by the mile and rad dudes by the dozen. Neither of these skateboard riding (or at least carrying) consumers appear to be part of a larger branding campaign.

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target

Targeted for X-Mas

Retailers are sending out Christmas mailings already. Target has a few skateboard related images in their catalog; A giant skateboard prop for Shaun White’s clothing line, and a posed photo of a little kid who looks like he just released a tail grab. he’s getting some awesome footage of his knees. I want that giant skateboard. I do not want the chest harness. I a also not looking forward to a GoProbe, with or without harness.

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evinrude

Prepare yourself for an Evinrude

If you like skateboarding, then you just might be ready for an Evinrude boat motor, later on in life, when you grow up. You know Evinrude owners are born, not made. Right? It’s not like a choice. When you get to college, it’s OK if you experiment a little. Nobody is going to judge you if you try riding a Razor scooter. If you’re worried, just keep it on the DL. 1989 advertisement for Evinrude motors, complete with Gonz skateboard after the jump.

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hobbyking

Hobby King Helicopter

Hobby King wants to sell you a Quanum Nova RC helicopter so you can shoot skate videos and other Extreme™! footage. They’ve got a demo video, but curiously, the skate footage appears to be mostly stable shots with little tracking.

– Thanks to Rich for the tip.

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skate-krogers

Moms Demand Action

Moms Demand Action is not really upset that you can;t bring a skateboard into Krogers, they’re upset that Krogers has a pro open carry stance. This is just one of several ads featuring a gun toting shopper standing next to someone doing something that Krogers won’t allow. You can sign the petition here.

– Via John Grigley on Facebook

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sponsorme-ad

Birth of the Sponsor Me advertisement?

Targeted advertising is nothing new. Google keeps track of what you search for and shows you ads based on what it thinks you might be inclined to buy. It’s old hat, but this weekend I saw an interesting application. As I waited to click through the pre-roll ad on a Portland Timbers video, the content caught my attention. Lately I’ve been getting a few skateboard related pre-rolls. I can’t remember for what exactly, it might have been Vans, Converse SG, or possibly Levis with skateboarding, but this one was different. It was a amateur video montage of a kid skateboarding. Low and behold it’s Schaeffer McLean, the same kid form the janky indoor ramp video. I watched the whole thing (Well 99%) waiting for the product placement or a call to action but it never came. The web link associated with the video took me to Schaeffer’s Youtube user page, which is written in the third person, so one has to assume it’s run by his parents. Those video ads aren’t free, someone has to pay for them. So what is he selling? There are two possibilities, either he’s trying to drive traffic to the user channel and generate revenue through inline ad views, or he’s looking for sponsorship opportunities. It might just be the first paid “Sponsor Me” advertisement, but how many team managers are scouring YouTube for unsolicited new team members? I suppose there is a third less cynical option. Maybe the parents just want to (pay to) share their child’s love of skateboarding with the world.

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steakandshake

Steak and Skate

Steak ‘n Shake is a Midwest based diner franchise. This graphic is only a hastily Photoshopped stock image from their Facebook page, but it’s surprising that they picked up on Go Skate Day on any level. Anyway, “Steak ‘n Skate” flows better than “Skate ‘n Shake.”

– Thanks to Tim Jamison for the tip.

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sugar-energy

Sugar is Energy Food. You Need Some.

A vintage advert for CSR Sugar in the September 29’th issue of Australian Women’s Weekly. Apparently, sugar is a crucial part of any good diet. Must have been the same doctors who used to say smoking was good for you too. Available at Side Street Vintage in Brisbane, Australia.

– Thanks to David ODK for the tip.

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landlubber1

Nothing is better than Landlubber clothes

A poster for Landlubber clothes dating back to 1978. Naked with a backpack, skateboard and a notebook, huh? Nothing is better than landlubber clothes? Oh… if you don’t have Landlubber, you might as well wear nothing. The seller needs some help with photography skills. This is one of the most haphazard auction shots I’ve ever seen. There isn’t a decent shot that shows the whole thing in a straight forward view.

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dream big california

Burnquist Dreams Big

Bob Burnquist and crew (including Jeff King) built a classy looking floating miniramp as part of a PR campaign to (Warren) bolster California tourism. Visit California, where all your dreams can come true. This commercial speaks directly to 1984 Kilwag. I remember my first time in California, actually visiting some of the places I’d read about and seen in Thrasher like venice Beach, the Nude Bowl, and random grade schools with banks. It was like making a pilgrimage to Mecca. Dream Big was filmed in 2013, but I didn’t see it until recently. It looks super fun, kind of small, almost anticlimactic in the context. Maybe their budget didn’t allow them to dream bigger. Still, it’s great that things like this are being built. Don’t forget to visit California.

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Recent Comments

  • Kilwag: Cool thanks. I'll look him up and add him....
  • Tom: The rider in the advert is Davie Phillips (sp?) one time co-owner of Clan Skates (likely including when this advert was made). Skated for Zorlac I think....
  • WooCommerce: Email "Cancelled order" failed to send: Invalid address: (From): ....
  • Ashley del Cueto: How can I get a copy of this Ad?...
  • WooCommerce: Email "Cancelled order" failed to send: Invalid address: (From): ....
  • rriddle3: In the early '60s in the area now occupied by the IH20 and IH35W interchange, was a huge pile of sawdust that contained seconds from Nash Skateboards. A friend and I would dig through it and take the ...
  • Brad: Looks like a piece of crap, intended to take money from suckers. Oh wait. Yeah, save your money and buy some silver bullion instead. ))...
  • WooCommerce: Email "Cancelled order" failed to send: Invalid address: (From): ....
  • Lana: We just found one of these in overgrown brush! It still squeaks! I have no idea how old it is! 😆...
  • Lee Marlar Marlar (Janis): Where can I still buy one? I’m 76, this thing is GREAT for us older folks to practice Balance!! MUCH BETTER THAN WHAT THEY USE FOR AT REHAB CENTERS! I can use it in my house! Please, Please bri...
  • Dave: You can see what the wrench part of the Elephant tool was actually made for; I never could figure it out from just looking at 80's trucks lol...
  • Norm: Makes sense, you can only keep making novelty eggs bigger to a point until they're just skimboards. Had to design something to jump the shark with I guess. Looks fun enough in that ride it once for ...
  • Cheyne Cottrell: Island Water Sports is actually based in Deerfield beach Fl, located on the barrier island! We're still around. In the 80's we went huge and open 30 stores, all over the US with a couple huge events ...
  • Juan Carlos: Yo tengo la misma, (l have the identic skate...
  • Dennis Allgeie: I have this stick on an original Oaks East skateboard that was bought from Dorsey Truitt at the Atlantic Skates Shop in OCMD! A totally prized procession ....
  • Maria Farr: Hi, if anyone out there has one of these items, we are desperately in need of one for our autistic grandson. He had one which got broken, and all he wants is a replacement. I’d gladly pay somebody...
  • Kilwag: I uploaded better scans of this ad. I don't have any Fantasy Skates stickers in the sticker gallery, if you ever get around to scanning them send them to me so I can add them,...
  • Kilwag: That's great! Upload that VHS footy and post a link!...
  • Raymon D White: Man this brings back memories. It was strictly Vans, and Nike high tops before Vision came out with their shoes. I gave them a shot as my first deck was a Gator, then a Gonzalez. Loved Vision, and ...
  • Whane: Jason is still alive and well (he's not THAT old haha). A few years back his mom passed and he managed the sale of her property but he himself lives further North now. We found some super old and grai...
  • PiNG!: LoNG TiME SNA FaN, THaNKz So MuCH, MuCH RESPeCT !!!...
  • Michiel: You’re doing the lord’s work. Fantastic job....
  • Dave: I'm a bit late to the party here bit I've been packing for a move and come across my old skateboard. The plexiglass ThunderBoard. When I started looking it up l, this blog came up and I found the ar...
  • Kilwag: Mom was looking out for you!...
  • Justin: Doz’r, so bad… kinda glad my mom ignored my request for one....
  • BritSkateMuseum: Just wanted to say I love it when S&A comes up when I google something, thanks for all the work this last 20 odd years 👍...
  • Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?: Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?...
  • John Meaney: Hi by any chance do u have any others and would you be interested in selling one...
  • william mcgill: i am wearing that shirt right now...
  • Deborah: Feel free to reach out i can share info about my grandpa Cecil Schertz. And yes Aaron created the Native logo for him...
  • Eddie: Found this in 2026, so I recently acquired this gonz first model board through an uncle that got it at a thrift. I knew it was old but needed the verification and this article helped me out a lot. Kne...
  • Ashley Harris: I'd like a free catalog please...
  • Szin napalm: My girl has one of these and I put some monster truck style offrad wheels on it the thing is beast. I'm trying to get her to put longboard trucks on it like these reverse style 😀 I got...
  • Matt Be: Those were great starter boards. So many kids got one after graduating from the plastic banana boards. After wearing out the Executioner, it was time for a "Pro" board....
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    Category Archive: Advertising