Category Archive: Advertising
Skate Rider V6 – 1979
I added a measly 9 ads from Volume 6 of Skate Rider magazine. That’s all the ads there were. You see the other half (more like 65%) of the magazine is upside down and is called Wave Rider. I did not include the surfing ads in this issue, unless they appear in the skateboarding side of the magazine. Skate Rider / Wave Rider was based in Coccoa Beach Florida, and as such concentrated more on the east coast side of things, although they weren’t afraid to cover west coast or international sessions, be it skateboarding or surfing. Craig Snyder of The Secret History of the Ollie was on staff at Skate Rider. Check out Skate Rider v 6 in the Vintage Skateboard Magazine Ad Gallery.
Fisher-Price PXL2000 Camera
The PXL2000 was a camera released in 1987 by the toy company Fisher-Price. These things cost around $200, which is about $590 these days. They were discontinued after about a year, probably because that was a lot of money for a kid’s toy. A verified working camera that isn’t “as-is” will set you back around $500 today. I first became aware of these back in the day because Dan Estabrook of Contort mentioned a skate video being shot on this camera, and this would have been anywhere from 87-89. I never saw that video, but I did keep my eyes peeled (unsuccessfully) to buy a camera of my own. Fisher-Price made a print ad for the camera that featured skateboarding, as well as a TV commercial with incidental skateboard content.
Vita-Pakt Skateboards and Fruit Pops
Check out this newspaper advert for Vita-Pakt and Hobie skateboards. At first glance you would be forgiven for thinking this was from the 70’s, but might think this is from the 70’s, but the publication date is actually July 14th of 1968! This ad ran in the comics section of a newspaper. Which newspaper? I don’t know. Ebay sellers don’t like to reveal that because then you could just try to find the whole paper or magazine for less than the selected page they are selling. Check out Surfer Today if you’re interested in how Vita-Pakt and Hobie teamed up to manufacture skateboards in the 60’s. Keep reading if you want to see the advert.
Random San Diego Airport Sightings
4 years ago I went somewhere and cycled through the San Diego airport. There were a handful of skateboard sightings in the airport, ranging from displays in the shops, a restaurant, and some tourism focused electronic signage on the wall. I was trying to link the post about Tony Hawk’s restaurant to this post, but it turns out I never made this post, until now. These are photos from 2022, so who knows if these are still there. Someone made it point to highlight that San Diego has a history of skate culture, as if that is some sort of big tourist attraction. I mean, it is for me…
Homeboy Magazine
I added advertisements from the first two issues of Homeboy Magazine, (AKA Club Homeboy). Homeboy was first published towards the end of 1987 and lasted a grand total of 7 issues before morphing into Dirt magazine. It was oversized and had a glossy cover with mostly color newsprint inside. The photography and layout of the mag was pretty good right out of the gate, but it had one major flaw in the eyes of most skateboarders, it covered BMX as well as skateboarding. I only added the 32 skateboard related (or non-BMX) adverts in these two issues. Skateboarding graced the covers but the advertising skewed heavily towards BMX by about 4-1. Spike Jonze was on the editorial staff, as was Andy Jenkins and Mark “Lew” Lewman. A pretty decent magazine with a good vibe, but so much BMX… Check out Homeboy magazine ads in the Vintage Skate Mag ad gallery.
Tony Hawk for Cancerguard
Tony Hawk as a spokesperson for Cancerguard is gratuitous Tony Hawk that I can get behind, especially since Tony lost his father to cancer. Cancer sucks. My only complaint is that I live in country that claims to be the leader of the free world and yet we don’t have universal healthcare. Health insurance and hospital bills can be impossible to navigate here in the USA. You have to double, and triple check everything because they gouge you wherever they can. What I can’t get behind is the fact that this test costs $689! (!!!) which is insane. Also, these two videos have embedding turned off… so this company sucks. Yeah they have to make money for the investors, but in the immortal words of Laszlo Cravensworth, “Get fucked.”
Me Lucky Charms
I spaced on today being St. Patrick’s day, so good thing I’m sitting at home while wearing almost all red (no red hats for sure though….) So happy coincidence or dare I say lucky that I have a post full of lucky charms items for you today. Either that or I failed to read any of the text on Weird Paul’s post today. Regardless, I ended up down a rabbit hole again. Here’s some wholesome, sugar blasted goodness from Lucky Charms cereal, and a couple of other St. Patrick’s themed leprechaun bonus items as well.
PDX Airport Loves Local
Time for another PDX airport post. This poster is in one of the revolving doors at departures, maybe others too. Shop local, at the airport I guess.
Vintage Skatemag Ad Gallery Reaches 1200
I just finished adding 73 ads from the 1976 issue of Skateboarder Magazine, V2 #5 . The springs the total number of vintage skateboard magazine adverts to 1,206!
Archie #361
Archie 361 looks a little 90’s but it’s actually dated October 1988. There’s a wind-skating cover and a brief bit of skateboarding in one of the stories. On the inside cover there’s an advert with an illustration of a kid holding a skateboard and wearing an M&Ms shirt you can order. There’s also a “Mini Frog” prize you can earn in an Olympic Sales Club ad. Boss shot of Barney dressed up as a new-wave punker while trying to steal Fred Flintstone’s Pebbles cereal.











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