Pendelton Woolen Mills has a pretty conservative approach steeped in their history and name. They’ve also got a somewhat secret operation going on to appeal to hipsters, with limited and semi-limited production runs ranging from t-shirts to higher fashion wear in their Portland Collection. They want to expand their market without alienating a loyal customer base. Then there’s this advertisement at Windells that features what they’re mainly known for, which is a wool semi plaid looking fabric. Bonfire’s connection? They must have used some Pendleton wool lining their snowboarding gear. So this is best of both worlds, young action sports enthusiasts and the 45 year old housewife together at last. Fire up the Cougar Life theme song. I may sound bitter, but I’m not. I’m just a little bit puzzled. A snowboard clothing company hooking up with an uptight fabric mill in the middle of an identity crisis. What better way to advertise than with a Skateboard? Actually, Bonfire has been throwing the Pipe to Pipe skateboard/snowboard contest for fifteen years now, so it does make sense after all. Unobstructed view after the jump. Update: Pendelton wool covered Vans, thanks to Ben.

Back in 2003, Bob Burnquist had milk. Holy cow, that was 10 years ago. I think Hawk did one too.

Little boys peeping at an underwear billboard, as seen on Life’s a Joke. The Last part of Fashion day on S&A, a tribute to the 80’s skateboard/fashion zine out of Michigan, Stuf Magazine. – Thanks to Boy Ipoh for the tip.

This is a detail from an advert for the Sony Xperia Ion phone. It’s from the August 2012 edition of Wired Magazine, but the URL is already bad and there doesn’t appear to be an Ion in the Xperia lineup anymore. Shortest product lifecycle ever!

Closeup of a Mountain Dew ad circa 2001. Essentially a retread of the Nike’s “What if we treated all athletes…” campaign from 1997. Good idea, but still clumsy. “We can dream, can’t we?” No we can’t, because there is no “we” that you are implying. i’m not buying it for a second, (now third) pun. Slightly larger after the jump. I need the $16 it would cost, so it’s courtesy of photoshop.

Vodaphone bus stop advert with bees on a mini ramp was spotted while site seeing in the UK, by a Yank no less. UK readers, where’s the love? – Thanks to Adam Wallingford for the pics.

No, it’s not an ad for safety equipment. It’s Don Draper’s worst nightmare, Stayfree Maxi-pads tackles the skateboard set. What a break for this young stuntwoman. The skateboard says 70’s but the fashions are looking a little early 80’s. The seller of this item probably could have gotten a lot more for if they had instead listed the Farah Fawcett Shampoo advert that was on the back. Since Farrah’s Faberge shampoo was launched in 1978, this advert couldn’t have been much later than that.

American Council on Education and the Lumina Foundation got together to start an ad campaign to get kids prepped for college via something called KnowHow2Go. Enter “Chelsea” who knows “Learning how to kickflip takes hard work. So does getting into college.” Looks like a recipe for lameness, except Chelsea has skills. and is legit. Nice job Chelsea. – Thanks to Billy Duong for the tip.

This is an ad for a Kramer Floyd Rose Sustainer Guitar that ran in a 1989 issue of an unnamed music magazine. I only know this because I have poor impulse control. This guy is at the height of 80’s fashion, ho-ho street plant and neon yellow shirt with the sleeves and sides cut off. Totally bitchin. Thanks for nothing Kvon!

The folks (volks) at Made for Skate recently had a display in The Skateboard Museum called Metal Battle in celebration of a Nike SB collab styled after the oldest school Roller Derby skateboards. Dig the inserts on these. The design for the show flyer was lifted from this poster, which was also on display. It’s a vintage 60’s silkscreened poster advertisement for a body shop. I’d place it at 1965-66 if I had to guess. So why was the the show called the Metal Battle? To celebrate they brought out some vintage steel wheeled death traps and had a session. Video after the jump.