I was reading a story in the San Jose Mercury News about a girl who died after falling off the tenth floor of a parking garage that said her crew skated. She wasn’t skating at the time. Anyway, on the side of the page there was an advert for an email marketing company called Constant Contact that caught my eye because there was a skateboard flipping around in the box. It ended up with a still of the new millennium Business Skater Dude. Somewhere, if he was dead, Judge Reinhold would be spinning in his grave, seeing as how he was the 80’s archetype in the movie poster for Vice Versa. Vice Versa is one of those body exchanging movies like Freaky Friday. And while we are on the subject, it wasn’t the only body switching movie to come out 1988. 18 Again! came out the same year but is more notable (for us at least) for having a simulated live performance and soundtrack appearance by legendary funny punks The Dickies, who also have a skateboard model out now, albeit about 20 years too late to do them any good. George Burns was in that movie. I think he may even appear on screen with the Dickies.

Speaking of finding balance:

Dear Online Publisher,

We have just launched a new boardsport specific affiliate network featuring:

• Cool advertising campaigns targeted at snowboarders, skateboarders, surfers and freeskiers
• Higher earnings potential by sharing revenues with advertisers based on the shared performance of their ad creative combined with your site
• Full control over everything on your site, choosing the campaigns and tracking their performance to monitor earnings

The first campaigns are live!

• We focus on boardsports ensuring you get specific advertising that fits your content and appeals to your users
• We negotiate commissions for you ranging from 5% to 15%

NOKIA Air and Style / Freecaster.tv – big air event in Munich in December

Boardsport Warehouse – a large online retailer of snowboarding, surfing and skiing equipment

Oxbow – the legendary French surf/snowboarding clothing brand

Rider Discount – large French online retailer of surf, snow and skateboarding gear

Lucozade – the official sports drink of the UK Snowboarding Team

Blah blah blah. Awesome.

So we covered the 70’s marketing tie in, now it’s time for something that reeks of the 80’s. This Max Headroom / Coke themed skateboard by Variflex is available as a Buy it Now now for $169.99. It’s got appeal for the skateboard collector crowd as well as another equally zealous group of people who collect Coca-Cola advertising material. Max Headroom pushing New Coke! As an example of the exploitation skateboards of the 80’s, this mint board is excellent, if not totally radical. It’s got the full set of plastics with nicely accented risers and a lapper. Geez, did that sentence actually just come from my brain to fingers? Please shoot me. Max Headroom’s popularity lasted slightly longer than that of “New” Coke. More pictures after the jump.

Oh how I long for the days when you could impress your half shirt and bell bottom wearing girlfriend by high jumping over your MG while wearing a hockey helmet. Check out the full advert after the jump.

When Oregon Scientific decided they needed some on location shots of their helmet mounted waterproof action cam, the ATC2K, they chose Portland’s Pier Park instead of some other less family friendly locations. Not surprising since the company is based in Tualitin Oregon. Actually, it is surprising since Newberg would have been a heck of a lot closer. California parks show up in tv commercials and print ads all the time, so it’s interesting when a local Portland park is featured. Or not. This poor, unfortunate youth appears be using his helmet cam to avoid seeing footage of himself looking very stiff or possibly posing himself on a skateboard. The waterproof ATC2K is being hawked on Costco, and shows video footage of from a trip down a waterslide which makes me think they are missing out on a potentially more lucrative niche market, adult watersports. (Cue track six from the Surf Punks’ album Local’s Only.) Now to hit up these guys for a review model. Thanks to Roger Harrell of Skateboarder Magazine for the tip.

Earth Patrol Media shows us what happens when second (and third) string skateboard company moguls get in to the Dew Tour. Unfortunately, they were unable to abscond with the effigy of Ryan Sheckler, or burn it. Can you believe they want to sell you Dew Tour skateboards for $80? These are not completes mind you, just the deck. It’s ironic that the graphic on the deck is a bunch of robots. Maybe they’ll make one with lemmings next time. Check it out.

This skateboarding cow is from a series of advertisements for McDonald’s in China that features exercising cows. A few advertising blogs have spotlighted it, but they don’t appear to know anything about it (other than who made it) and never seem to point back to the source of the image. It took me a few days to find someone who reproduced it larger. Check it out after the jump.

More viral advertising featuring skateboarding. This one in a commercial from Nokia, masquerading as a company called Great Pockets. The joke being that you could buy custom tailored clothing with huge pockets to carry all your electronic gear, or of course you could just ditch all that gear for the Nokia N95 phone. Watch this kid try to skateboard while leaving a trail of battered consumer electronics after the jump.

Old people skateboarding certainly has been done before. (See Granny Skates for CarMax) This is a pretty good commercial from the UK, although I was disappointed that the old guy was a stunt man. For some reason I thought he was actually going to get on a board. Maybe the happy music made think it was going to be one of those touchy-feely “don’t judge a book by it’s cover” public service type of commercials. Instead it’s an ad for something called 118 118 which, near as I can tell has something to do with a phone directory or phone service. The park is Something called BaySixty6, which is apparently sponsored by XBox, whatever that means. I guess Playstation has a park too, why not. What do these sponsorships mean? Are they permanent? We know who sponsors the park, but what about the stunt rider? Whoever he is, he rides for Vans and Quicksilver. Check out the old school varial in the action sequence. Nowadays it seems like all the pros forego the the varial for the shove-it instead.

As seen in the May 2007 issue of People Magazine, this advert for the Chevy Cobalt features street skating prominently. Some publicist or team rider over at Powell ought to be getting a fat check for this product placement. Usually company logos are not so readily identifiable. As for the Devil Dogs lyrics to Brand New Chevy… Devil Dogs? Never heard of them, but according to Last.Fm “People who like The Devil Dogs also like New Bomb Turks, Radio Birdman, Supersuckers…” Really? OK, Sounds good, but going against their credibility is the fact that they released the song in 1989, which would not have been an especially noteworthy year in the annals of American car design. Is anyone in this day and age excited by new Chevrolets, Corvettes even? I doubt the Devil Dogs would find the Cobalt that inspiring, but I’m sure the publishing rights inspired their bank accounts. Enlarge the advert after the jump.