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Category Archive: Advertising

Print Magazine

Take stock (images) in skateboarding

Stock imagery of skateboarding was stock in the 80’s until the last couple of years. Sure, the cheap and free online resources still have a lot of cheesy clip art believe me, I have collected a lot of it, but most stock imagery of skateboarding has gotten a lot more current. I think there was one photo session of an 80’s vert dog skater that was used forever. I recall in the 90’s and early 00’s he was on everything from watch packaging to toys and more. Here are two recent examples of stock houses advertising in consecutive issues of the design magazine Print. Hey Masterfile, that elbow pad probably hasn’t been available for sale in over 10 years.

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Jean Postec

National skate tragedy for France.

The Unted States isn’t the only xenophobic country. France has been trying to figure out how keep it real, French, that is, sometimes getting very angry about the dilution of French culture. Certainly not helping his countrymen in this respect, pro (?) skateboarder Jean Postec just signed a deal to endorse the Right Guard® Xtreme line of antiperspirant and deodorant products. Adding insult to injury, the French aren’t exactly known for their use of deodorant in the first place. Why don’t you know who Jean Postec is? Because he’s French and a vert skater!

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Microsoft Silverlight skateboard

Microsoft skateboards

Microsoft has some brand new interactive technology called Silverlight. The good news is that they are developing a Mac plugin, and since it’s Microsoft, all those TV station and other promotional web sites that have various semi-functioning Windows Media or AVI video clips up might finally have a cross platform solution. Heck, I can’t watch half the embedded WMV files on my Windows machine. Of course a popular technology solution to these problems already exists, and it’s called Flash. So how do you generate buzz for a competitor? With trendy skateboarding visuals. Ahh, but what sinister motivation lies behind the innocent act of skateboarding? Find out the answer to that question as well as where you might be able to win a Microsoft Silverlight skateboard after the jump.

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Shaun White American Express commercial

Shaun White for American Express

What, no Don’t shred home without it? Err, yeah. Here’s an American Express commercial featuring Shaun White, who needs his credit card to allow him to fly from California to Utah, Canada, Japan and Norway at the drop of a hat. I thought that was what his sponsors were for? Apparently, American Express is trying to tap the demographic for spoiled rich teenagers. Is it just me, or is post-puberty Shaun White starting to look like Howard Stern with red hair? Oh yeah, the gimmick in this commercial is the old skateboarding used as transportation indoors – look at me, I’m radical! Extra points (and $, I’m sure) to Shaun for managing to get a Volcom shirt in the shot as well. Check out the commercial after the jump.

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Mike V. and Jeep Patriot

Mike V. and Jeep

I was in a pub ordering a cider a couple of months ago and looked up at the TV and saw what appeared to be a Jeep commercial with Mike Vallely. The sound was turned off but I seem to remember Mike sitting in a drainage ditch (LA River scale) and a graphic that said “Mike V on skateboarding” or something like that. I haven’t seen it since, but I did find a web site called Sportskool.com that is essentially trick tips for all kinds of sports, most of them no-so-Extreme. Mike V. is the go-to guy for skateboarding, and Jeep Patriot is the sponsor. At one time this would have struck me as odd. Maybe Jeep is trying to capture the Mike V and the Rats demographic.

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Working skater

Seen on the streets of Portland, Oregon. Bucky Lasek I think. Hey if they’re giving money away…

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McDonald's Monopoly commercial skateboarding

A commercial a day… oh wait.

The first time I went to college I lived in a dive of a house with 14 people called Ten Shitty Guys. The McDonalds monopoly game was new-ish at the time and we pooled our game pieces in the house to try and win. One day we thought we won $1000 or something like that, so we marched down to McDonalds to try and get paid. Turned out that there was another Monopoly based promotion going on somewhere else with game pieces that were almost identical. We won a prize all right, first place jackasses. Here’s a 2006 (I think) commercial for McDonalds Monopoly game promotion with a Best Buy connection, and (implied) vert skating…

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Over it!

Over it! (part 2)

The Skateboarding Robot and the stop-action animated Human Skateboard. Really. That’s enough. Stop writing about it on your blog. (Oops! Too late.) Just in case you haven’t seen it yet, there’s more after the jump, including the the Subhuman Skateboard, AKA the Britney Spears remix.

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70's Burger King Commercial with skateboarding

A Commercial a Day – Day 14: 1970’s Burger King

This is what I live for. This Burger King commercial from the 70’s features skaters Dan Murray and Robbie Weir. Here’s a few of the highlights: 360’s with a serving tray! The King is live action this time, no plastic mask like the current commercials feature. He rides what looks like a Duane Peters deck, as well as an early contender for the World’s Largest Skateboard. They either switch stunt doubles or reverse the shot to get frontside airs in both directions. The sound track is… so bitchin! Here’s a quote “… and burgers made just right. Afternoon delight. Out of sight!” A complete transcription and more after the jump. Now I can retire. Update: The Burger King kid speaks!

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Tony Hawk for California tourism

A Commercial a Day – Day 13: Tony Hawk for California tourism

I’m sure Tony was flattered to be asked to represent the state of California in a commercial promoting tourism. There’s nothing more quintessentially California than skateboarding, right? I’m sure the joy left him as soon as he read another script asking him to talk about “pop.”

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  • Pier Park Construction – Part 3 – Skate and Annoy Features: […] related features include construction series five, four, two, demolition, and the demolition […]...
  • St. Johns Construction Starts! – Skate and Annoy Features: […] you haven’t already, check out the demolition pics and the demolition session […]...
  • Pier Park Construction – Part 3 – Skate and Annoy Features: […] related features include construction series five, four, two, demolition, and the demolition […]...
  • Vancouver Washington Skatepark Progress – Skate and Annoy Features: […] from Vancouver Washington Pacific Community Extreme Sports Complex complex. The first series is here. More information is available from Vancouver Parks and […]...
  • 2009 Oregon Trifecta – Pier Park – Skate and Annoy Features: […] comments can be found here. It took me four months to post these after the posting the first day in Tigard. And again, I didn’t bother to caption the photos in the original HTML post. Man ...
  • 2009 Oregon Trifecta – Tigard – Skate and Annoy Features: […] “over it” as the promoters were. I was so over it that it took me 4 months to post the Pier Park day. This was the last year I believe. Unless of course I blew the whole thing of...
  • 2008 Oregon Cannonball Run – Skate and Annoy Features: […] Newberg 4:33 p.m. Childress and Hewitt were just leaving again as we pulled up. Grover and Krohn were there. It would have been easy to end the trip at Newberg. It’s still a great skat...
  • Dutch VanDerWyk: One of my he baddest board I owned in late 80’s. My 8th grade year was when I had a Fog Town Beast. The concave on that board was epic. Mine was white deck with blue beast. One of my favorite boards...
  • Maxxx Modelz: I remember the skateboard balloons. I was probably 7 or so. I had the blue one with a lightning bolt on it. They didn't work, but they were still fun to play around with, similar to how modern fing...
  • Brad: Hi Kilwag, Powell-Peralta is still made in the USA in Ventura, CA. Tony hawk was sponsored by them when he was coming up, among others. I was born in California but we moved to rainy and cold Washi...
  • Kilwag: Yeah, Tony looks a little bewildered....
  • Diogo Aires Carvalho Silva: Fofão is a children’s character from the Brazilian TV show Balão Mágico. He became so popular that he eventually got his own TV show. He was created and played by Brazilian actor and comedian Ori...
  • Kilwag: Cool thanks. I'll look him up and add him....
  • Tom: The rider in the advert is Davie Phillips (sp?) one time co-owner of Clan Skates (likely including when this advert was made). Skated for Zorlac I think....
  • Ashley del Cueto: How can I get a copy of this Ad?...
  • rriddle3: In the early '60s in the area now occupied by the IH20 and IH35W interchange, was a huge pile of sawdust that contained seconds from Nash Skateboards. A friend and I would dig through it and take the ...
  • Brad: Looks like a piece of crap, intended to take money from suckers. Oh wait. Yeah, save your money and buy some silver bullion instead. ))...
  • Lana: We just found one of these in overgrown brush! It still squeaks! I have no idea how old it is! 😆...
  • Lee Marlar Marlar (Janis): Where can I still buy one? I’m 76, this thing is GREAT for us older folks to practice Balance!! MUCH BETTER THAN WHAT THEY USE FOR AT REHAB CENTERS! I can use it in my house! Please, Please bri...
  • Dave: You can see what the wrench part of the Elephant tool was actually made for; I never could figure it out from just looking at 80's trucks lol...
  • Norm: Makes sense, you can only keep making novelty eggs bigger to a point until they're just skimboards. Had to design something to jump the shark with I guess. Looks fun enough in that ride it once for ...
  • Cheyne Cottrell: Island Water Sports is actually based in Deerfield beach Fl, located on the barrier island! We're still around. In the 80's we went huge and open 30 stores, all over the US with a couple huge events ...
  • Juan Carlos: Yo tengo la misma, (l have the identic skate...
  • Dennis Allgeie: I have this stick on an original Oaks East skateboard that was bought from Dorsey Truitt at the Atlantic Skates Shop in OCMD! A totally prized procession ....
  • Maria Farr: Hi, if anyone out there has one of these items, we are desperately in need of one for our autistic grandson. He had one which got broken, and all he wants is a replacement. I’d gladly pay somebody...
  • Kilwag: I uploaded better scans of this ad. I don't have any Fantasy Skates stickers in the sticker gallery, if you ever get around to scanning them send them to me so I can add them,...
  • Kilwag: That's great! Upload that VHS footy and post a link!...
  • Raymon D White: Man this brings back memories. It was strictly Vans, and Nike high tops before Vision came out with their shoes. I gave them a shot as my first deck was a Gator, then a Gonzalez. Loved Vision, and ...
  • Whane: Jason is still alive and well (he's not THAT old haha). A few years back his mom passed and he managed the sale of her property but he himself lives further North now. We found some super old and grai...
  • PiNG!: LoNG TiME SNA FaN, THaNKz So MuCH, MuCH RESPeCT !!!...
  • Michiel: You’re doing the lord’s work. Fantastic job....
  • Dave: I'm a bit late to the party here bit I've been packing for a move and come across my old skateboard. The plexiglass ThunderBoard. When I started looking it up l, this blog came up and I found the ar...
  • Kilwag: Mom was looking out for you!...
  • Justin: Doz’r, so bad… kinda glad my mom ignored my request for one....
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    Category Archive: Advertising