Category Archive: Advertising
A Commercial a Day – Day 4: LA Weekly Pool Skating
Here’s a short commercial for the free paper LA Weekly. LA Weekly is giving a nod to skateboarding culture without resorting to the easy way out with Extremeâ„¢ stereotypes. That’s what you’d expect with a “hip” paper. Appears to be shot on super 8 and looks authentic. Hmm… I wonder who made this. Sound familiar? Watch the video after the jump.
A Commercial a Day – Day 3: It ain’t Coca-Cola, it’s rice.
Coca-Cola Road Trip: I think this aired in the summer of 2006. In the story line, some kids get bored building their miniramp so they go on a road trip to find some full pipes in the desert. They skate for five minutes and get kicked out. Someone did some cultural research, throwing in terms like “desert water project” and having full pipes in the first place, except the pipes are small and metal. The punch line is “At least someone got to skate.” Gee, maybe if you hadn’t brought seven guys to the session in the middle of the day it wouldn’t have been a problem. These kids need to learn about stealth. All in all though, a fairly innocuous effort. Catch the video after the jump.
A commercial a day – Day 2: Nissan & Danny Way
A lot of commercials featuring skateboarders have been popping up lately. Yesterday I posted the CarMax advert, so starting today I’m going to see how long I can keep it going. Nissan has a fetish for skateboards. Here’s a commercial featuring Danny Way for another Nissan vehicle.
Granny Skates for CarMax
I’m not sure if this commercial is even airing or not, but thanks to the Interwebs, here it is. There’s nothing funnier than an age-inappropriate person on a skateboard, with the possible exception of a football to the groin. Catch the video after the jump
Car as Skateboard Part 2: Nissan Qashqai Commercial
Looks like it’s a video post kind of day. This is probably the best car-as-skateboard, ahem, in-car-nation I’ve ever seen. Check out this spot for the Nissan Qashqai. “WTF is a Qashqai?” you ask? Well its a Turkic-speaking tribal confederation of clans in Iran. I guess that explains why they don’t sell it in the United Sates… And here I thought it was Icelandic. This post is labeled “Part 2” but I’ve skipped a car commercial or two. There’s another commercial with some sort of creature using a car as a skateboard but I can’t recall what for. I think I might even have it taped somewhere. The best part of this commercial? The wall ride! Watch it after the jump.
Korean TV manufacturer still hearts skateboards.
LG likes to use skateboards when advertising their expensive new TV’s. This 60 inch plasma may be $122,565 cheaper then their gold plated model, but at $9,435, it’s still pretty damn spendy. I think you can buy brand new Korean cars for that much money. So who is that vert skater on the screen? Does he get paid for this or was that part of the release he signed to enter the contest? Click the pic and you can see that although the model may look glamourous at first glance, when enlarged her arms look kind of pale, clammy and corpse-like. [Source: LG via Engadget]
Projected skateboarders don’t cause bomb scare.
Sure, some guerilla marketing tactics can get you into trouble. Others, not so much. Take this video footage of skateboarding being projected on buildings from a moving van. It makes it look like a guy is skateboarding down the street or along the roof tops and ledges of second story buildings. This projection trick has been done before on subway trains, but for art, not money. The skateboard projection is for a gum called Sportlife, Holland’s equivalent of Gatorade Gum (yuck!), proving Americans aren’t the only ones trying to jump on the Extremeâ„¢ bandwagon. Catch the video and more after the jump. [Source: Ninjawax.com]
Pop Swatch – Welinder, Mullen, and Mountain
Get out your overpriced plastic watches and put on at least three of them RIGHT NOW!!! Swatch used to sponsor an extreme sports like tour before it was, you know, Extreme!â„¢ It was purely spectacle, no contest. There was BMX and roller skaters in addition to skateboards. Bands? Seems like it but I might be confusing it with one of the old Vision Street Wear tours. They also used Per Welinder, Rodney Mullen, and Lance Mountain in one of those in store promo videos. You might think it strange that I listed those Bones Brigaders in that order, but that’s representative of their respective footage totals. Apparently, someone at Swatch had a thing for Per. Mullens’ stuff is impossible, and Lance is barely in it. It’s three minutes and thirty seconds of pure 80’s synthesized drums and keyboard soundtrack. Odds are that Stacy Peralta was on the production team and Dennis Dragon did the soundtrack. Catch this video from 1987 after the jump.
Take control of your culture?
If you don’t take control of your culture, those who only care about the gold and platinum will. That’s the message of this video series called Instant Def, which is a Snickers viral marketing web site. The story line focuses on hip hop being taken over by money-hungry industry types. Ironically, they cast the Black Eyed Peas, a group that will whore itself out to anything from TV commercials to supermarket grand openings. The production design is sharp, but the story, music and most of the performances are weak. On the plus side, Bootsy Collins shows up in episode 2 and again in episode 5. Speaking of taking control of your culture, they use a dog on a flying skateboard and a couple evil midgets little persons, one of them on a skateboard too. Ahh, the delicious irony. Delicious? I love Snickers, but they sure wasted a bunch of money for something lame. I’m not sure about their connection with the hip hop community, but I’m sure the Peas massive street cred will help. Skip ahead to the finale, which has the skateboard action and is also the most entertaining. More screen caps after the jump. [Source: Media Mindfulness]
Love, acceptance, and time traveling gay robots on the half pipe
Love and Acceptance on the Half Pipe: Sexy Skateboarding Ads Attack Discrimination is the title of the Gaysports.com (Who knew?) article about the MTV’s gay skateboarder anti-discrimination commercial that appears to have been written by a time traveling robot. The article, not the commercial. I’m not exactly sure why they wrote the article, because it’s more of a primer on skateboard culture than it is a commentary on the TV commercial or gay skaters. A few choice quotes and more after the jump











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