New cameras aren’t usually something I’d feel compelled to cover unless it somehow impacts skateboarding photography, but there are some extenuating circumstances here. First of all, they are using skateboarding a little in the promo materials, which isn’t a big deal by itself. Nice free advertising for Independent Trucks though… The D90 is two steps forward in the evolution of the camera I’ve been using for skate shots for the past three years or so, the D70. At the time, it was the first consumer digital SLR that had the option to use equivalent of a 16mm fisheye, my go to lens for skate photography. The D90 that was just announced improves on the D70 and D80 before it incrementally as well as adding the ability to shoot HD resolution movie clips up to five minutes long. The skatespot they use in the demo footage looks like it is in the Pacific Northwest somewhere, dare I say Seattle or Vancouver? One of our readers should be able to identify the location. I’ve got some stills pulled out plus more camera talk after the jump. [Source: Gizmodo]

Q spotted this and Dave Tobin told me about it. It was a newspaper insert advertising Qwest high speed internet.

U sho’nuf do be cookin’ in my book Your face is jammin’ Your body’s heck-a-slammin’

Back in 2005 I saved this image to my hard drive. Where did it come from? Right, this is Gizmodo shot of the Consumer Electronics Show in Vegas. I shrunk and doubled it up to save some space. It’s full size on the Giz, and it’s R-R-Radical!

I was geeking out over at Gizmodo when I noticed a skateboard in a web advert for the Toyota Matrix. There’s a scene at an imaginary extreme!™ sports complex that you are invited to shake up with your mouse. If you do, everything goes haywire but the car stays glued to the road. After a bit of time everything gets shaken off screen and the ad tells you to stick to the road with available all wheel drive. Then it says “get in touch with your dark side,” which near as I can judge form the advert, must mean if there is an earthquake you should ditch your skateboard and ride BMX bikes on a half pipe.

What’s wrong with this picture, besides the fact that you can’t figure out why it’s here?

Nau clothing company (not just another outdoor company) is using skateboarding on the entry page to their web site, as well as some banner ads in rotation elsewhere. They’ve got sustainable design philosophies, partnerships, and a code of conduct all designed to get you to spend $148 on pair of jeans. They are Portland based, and they’ve done a good job of making the images as non-location specific as possible, but it looks like Pier Park to me. Wouldn’t be the first time. Actually, before I got kicked off Youtube, I was preparing to upload a razor scooter commercial shot at Newberg! Visit the Nau web site to buy expensive skateboarding jeans, archived for posterity after the jump. – Thanks to Ben T for the tip.

While some braniacs write about skateboarding, others are using it to trick poor defenseless little kids into learning about math. Math and skateboarding just don’t mix. Ok, that’s not true. But since I can’t read this German public service advert about math, I have to make up something. Closer to home, the Oregon Museum of Science and Industryjust got a $2.9 million grant for a traveling exhibit called Access Algebra to stoke middle-school kids to “promote creativity and innovation and build math literacy… …focusing on math as a tool to create and invent everything from rap music to race cars to a skate park.” – Thanks to Dave Tobin for the tip. $2.9 million seems like a lot of dough. Maybe someone at the National Science Foundation needs to work on their math a little. The Germans are ahead of the game already. They’ve got a web site and a video trailer for what I guess is their math museum. I’ve heard they aren’t too good at math, all their answers come up Nien! (Sorry.) [Source: Red Box via Skateboardgeruechte.de ]

Check out the Travis Bickle looking rugrat in these catalog shots for Knuckleheads Clothing. These guys are also sponsoring that weird skate demo at the motorcycle show. Hey, I’ve got rugrats too. They sure would look good in some of that. Hint. Hint.

What about all the skateboarding Jews? We just don’t see Hanukka skateboarding marketing tie ins like we do with Christmas. Jew, Gentile, regular, goofy… it’s all the same. I don’t even know when Hanukkah is, it’s probably over already. Here’s an Israeli TV commercial for what looks like an exploding energy bar that blatantly rips off the Girl Yeah Right! video. Who knows, Maybe Spike Jonze directed this one too.