Category Archive: Advertising
Big Blue and Chumby get ridiculous, radical.
This tip came labeled as “the latest in absurd use of a skateboard in a graphic,” and you’ll get no argument from me here. Looks like two pieces of canned clip art and about five minutes of work. IBM wants you to use some of their software, and in return they’ll send you a Chumby, which is actually a cool little Interwebs™ powered physical gizmo that would be fun to own as long as you didn’t have to pay for it. Chumbies (chumbi?) sell for $180, so that IBM course must be pretty expensive. See if you can get your boss to pay for it. Details online, but it’s a webmail campaign, so if it disappears you can see the ad bigger after the jump. Now that I’m looking at this, they might have actually had a guy jump out of a plane with a skateboard to pose this shot. – Thanks to Jeff Hottle for the tip.
Errrr… Wha? Oh yeah, EXTREME!
After the very high rent Getty Images bought the very proletariat iStockPhoto they started sending out a weekly email called Hot Shots that highlights eight pictures from each service. Usually the iStock photos rival and sometimes even best the Getty choices, but not this week. Included in the iStock top eight is this shot of a guy who looks like he’s going to bail on his massive living room ollie over a couch. That’s one short takeoff. I’m not exactly sure what the point of this one is. I’m not an advertising genius, but the shot isn’t even well executed. Get some.
Healthy, Fashionable Criminals
Wrapping up some longboard-centric items. First up is fashion designer Adam Kimmel’s promo film Claremont consisting of a couple of beardos screaming downhill in suits we can only assume were designed by Adam Kimmel. I’m not exactly sure how the tie in works, but it seems to be getting people talking. The right people? I can’t make that call. I thought it was a hoax at first, as far as Adam Kimmel being in the fashion industry, but it would have to be an elaborate one. The downhill action looks insanely fast. These guys even pass a car as well as passing the camera between themselves and shooting backwards. I don’t know how they do it, but my helmet is off to them. They make a certain German downhiller look like a wuss in comparison. Supposedly, German police are on the lookout for a man assumed to be “a professional stuntman” in full leathers who reached 62 MPH on a two mile stretch of the Autobahn after getting a tow in by a motorcycle. Pfffft! Talk to me when you do it in light blue polyester. Lastly, there’s the L.A. Times article titled More skaters switching to longboards, from the…
Nikon D90 = Less crap to carry around
New cameras aren’t usually something I’d feel compelled to cover unless it somehow impacts skateboarding photography, but there are some extenuating circumstances here. First of all, they are using skateboarding a little in the promo materials, which isn’t a big deal by itself. Nice free advertising for Independent Trucks though… The D90 is two steps forward in the evolution of the camera I’ve been using for skate shots for the past three years or so, the D70. At the time, it was the first consumer digital SLR that had the option to use equivalent of a 16mm fisheye, my go to lens for skate photography. The D90 that was just announced improves on the D70 and D80 before it incrementally as well as adding the ability to shoot HD resolution movie clips up to five minutes long. The skatespot they use in the demo footage looks like it is in the Pacific Northwest somewhere, dare I say Seattle or Vancouver? One of our readers should be able to identify the location. I’ve got some stills pulled out plus more camera talk after the jump. [Source: Gizmodo]
Someone needs to spend more time on their homework
Q spotted this and Dave Tobin told me about it. It was a newspaper insert advertising Qwest high speed internet.
U got the look
U sho’nuf do be cookin’ in my book Your face is jammin’ Your body’s heck-a-slammin’
I have no life
Back in 2005 I saved this image to my hard drive. Where did it come from? Right, this is Gizmodo shot of the Consumer Electronics Show in Vegas. I shrunk and doubled it up to save some space. It’s full size on the Giz, and it’s R-R-Radical!
Toyota Matrix and the dark side
I was geeking out over at Gizmodo when I noticed a skateboard in a web advert for the Toyota Matrix. There’s a scene at an imaginary extreme!™ sports complex that you are invited to shake up with your mouse. If you do, everything goes haywire but the car stays glued to the road. After a bit of time everything gets shaken off screen and the ad tells you to stick to the road with available all wheel drive. Then it says “get in touch with your dark side,” which near as I can judge form the advert, must mean if there is an earthquake you should ditch your skateboard and ride BMX bikes on a half pipe.
It fell off the back of a truck
What’s wrong with this picture, besides the fact that you can’t figure out why it’s here?
Portland pants maker wants shirt off your back
Nau clothing company (not just another outdoor company) is using skateboarding on the entry page to their web site, as well as some banner ads in rotation elsewhere. They’ve got sustainable design philosophies, partnerships, and a code of conduct all designed to get you to spend $148 on pair of jeans. They are Portland based, and they’ve done a good job of making the images as non-location specific as possible, but it looks like Pier Park to me. Wouldn’t be the first time. Actually, before I got kicked off Youtube, I was preparing to upload a razor scooter commercial shot at Newberg! Visit the Nau web site to buy expensive skateboarding jeans, archived for posterity after the jump. – Thanks to Ben T for the tip.











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