SB rideable advertising


MC found this Nike SB outdoor advert that was produced in Brazil circa 2006, so don’t go looking for these here and now. There’s not much information from the source because you have to (pay) subscribe to actually read the content. It’s called Mub Skateboard, from a firm called F/Nazca Saatchi & Saatchi. It looks like an appendage they add to existing structures to make them skate able, like a skate-prosthesis. I don’t remember I we talked about this earlier or not, but Nike had plans to tear down the artificial barrier they erected between SB and the rest of the company, and looks like they’ve been absorbed at last, the old url redirects to the corporate site. Very sterile.

[Source: Advertolog]


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