I am predisposed to not like Jamie Thomas, I’ve heard rumors about some unethical practices, and I don’t appreciate the fact that had a big marketing campaign and skate video with the same name as my skateboard company. So, I am definitely biased. What about you?
New Balance is the latest mainstream brand to throw its hat into the skateboard footwear market.
Based out of Boston, Mass., New Balance is strongly positioned in running and other traditional categories, but has not succeeded in their previous attempts to enter the skate market with the hi-top V74 and the V45 low-top sneaker, released in 2010. Their new entry into skateboarding is called New Balance Numeric or NB#.
New Balance, looking for a strong skate company to help ease their way into the market, will be manufactured and distributed by Black Box distribution of Carlsbad, Calif. Owned by professional skateboarder Jamie Thomas, Black Box currently distributes board brands Zero, Slave and Mystery, along with Insight Apparel and Fallen Footwear
I swear I recently saw an episode of SNL or Portlandia where they equated New Balance shows with senior citizens. When I think of New Balance I think of nylon running shoes. Way to jump on the bandwagon at the very last possible moment.