Esurance has a commercial out for pay-by-the-mile insurance, this one specifically tailored to Portland customers, though I’m sure there are other cities too. Not only is there some longboard action in the commercial, there’s a bit of wackyboard footage in it too. Then there’s truBrain, an energy drink the is also supposed to boot your brain. “The world’ first nootropic drink.” I don’t know what the means,I guess I need some truBrain. They’re using skateboarding imagery in social media marketing and on their web site.

– Thanks to Betsy Gordon for the truBrain tip.

Ernest Packaging has produced a great series of marketing videos called Cardboard Chaos in which they make unusual things out of cardboard, including snowboards, surfboards, and of course, skateboards. Professor Schmitt and Tony Hawk were brought in to help with the skateboard edition. The first try worked pretty well until they got to the frontside disaster. After they worked out the kinks they let Tony have a go at it. His verdict: It’s essentially as good as any other skateboard, but it’s too heavy. They left out some footage that would have made it more interesting, but perhaps diluted their message. I would have liked to get the details on which construction methods worked well and which ones didn’t. Between the initial testing they went from a board that felt light to one whose heavy weight was practically the first thing that Tony commented on. All this proves really, is that with enough fiberglass and epoxy, you can probably make a skateboard out of anything. Beanies off to Ernest Packaging for finding a way to get exposure through Extreme!™ sports in way that doesn’t turn skateboarder’s collective stomaches. Just think, you could make a skateboard out of recycled issues of Thrasher.

– Thanks to MC for the tip.

I didn’t know Target had a skate team besides the Flying Tomato. They made a promo video welcoming Curren to the team with a clever moment where Curren sticks an employee name tag on a red shirt as he’s walking in. It also has the typical Rorschach test response elicited from any skateboarder who’s ever seen a Target store in the form of skate footage on those big red concrete balls that sit out front. So I guess that’s their way of letting us know those spots are not a bust? Probably not. I don’t think Curren Caples is a household name yet, so it’s unlikely we’ll see this air on television. Why are they welcoming Curren Caples to Target? Are the looking to replace the Shaun White clothing line at Target?

It’s an advertisement disguised as Muscle & Health magazine. Check out the beanie and please don’t tell him I called him a freak.

– Thanks to House of Neil for the tip. I guess he’s into… err… men’s health.

A Lunchables print ad and some random Lunchables skateboard action on their web site from a year or so ago. In trying to link to the Lunchables Uploaded post with with Rob Dydrek, I realized I never posted anything about it. So.. yeah. Rob Dyrdek had a thing with Lunchables called Uploaded. It was a contest or a web site or a web series aggressively targeting 13-17 year olds, for the benefit of kid’s nutrition of course.

Phone companies love skateboarding. Might even be a real action photo and not a posed shot. What’s up with that claw hand? Somewhere in L.A.. – Thanks to Kilwag’s mom for the pic.

This is the cover of the 2015-2016 CharmTV sponsorship brochure. CharmTV is a local channel all about Baltimore, which explains why I found out about this via that Skatepark of Baltimore advocate Stephanie Murdock. And here I thought Simon Woodstock was living on the west coast.

When I first watched this video I thought was one of those acid tracer scenes where the same sequence is repeated with a start time a few frames later, over and over again, but it’s actually multiple sequences composited together. It’s pretty impressive, and it ought to be considering the spent over 480 man hours on the editing alone, not to mention shooting the original sequences. It’s pretty flawless except for the 47 second mark where a skateboarder (Cory Juneau) appears out of thin air without dropping into the bowl. The behind the scenes video is pretty interesting too, despite the severe levelness of the director’s voiceover. He’s so stiff and awkward, especially when trying to sell the Nokia Lumia 930. It’s almost comical, considering Windows Phone’s faltering performance in the market. True story: I was at a BBQ the summer with a bunch of Microsoft employees. As an Apple fanboy it was interesting to hear the shop talk. When they started talking about the phone platform it was as if someone let all the air out of the conversation. Guys who can basically get Windows phones for free were giving up on them, with no foreseeable relief in the future. Which is why I find the delivery and tone of the behind the scenes video so amusing. Look at what we made with this great thing that we’re not even very excited about.

– Thanks to MC for the tip.

Well it’s here. The hoverboard park of the future, as well as details about the board and the park. It’s both amazing and quite a letdown at the same time. What you can do with this Lexus built hoverboard is pretty amazing. In some ways it’s the promise of Back to the Future delivered… with one huge exception: You are limited to riding on a predefined track. In spite of all the talk of innovation and and achieving the impossible, it’s basically a maglev train that you push with your foot, with a few oversized Hot Wheels style jumps thrown in. Is it anything new? Not really. Is it freaking cool? Yes. Lexus spent over a year and who knows how much money developing this concept. Is it better than the Hendo hoverboard? That’s a tough call. The Lexus version is more fully realized, from a demonstration point of view, and the nature of the fixed track means you aren’t going to slide out constantly like a snowboard on ice with no rails. In that respect, the Lexus version is more like a skateboard, however the Hendo’s ability to pick an infinite number of paths (as long as it’s on a special surface) definitely appeals to skateboarding. It doesn’t require power, except that to make liquid nitrogen to keep the thing floating. In addition to flat ground riding, there’s also transition and attempted rail slides. The park has been painted to simulate concrete, but most of the transition elements built for the hoverboard appear to have a wood covering. I swear this is real, if not, it’s the most elaborate and well done viral hoax I’ve ever seen. Loads of video and pictures after the jump.

– Thanks to Concretins Nick for the tip.

This is a 2012 KSwiss advertisement for a parkour shoe, excuse me, Free Running shoe called Ariake. It features a cat from Guadeloupe named Sébastien Foucan who is allegedly the founder of free running which is completely different from Jackie Chan and Parkour, and has nothing to do with it in any respect. Of course, the only reason it’s here on Skate and Annoy is because a skatepark always makes a good location for a product shoot of any kind. Is that freaking PVC coping on that quarterpipe?

[Source: Adrants]