Cardboard Chaos

Ernest Packaging has produced a great series of marketing videos called Cardboard Chaos in which they make unusual things out of cardboard, including snowboards, surfboards, and of course, skateboards. Professor Schmitt and Tony Hawk were brought in to help with the skateboard edition. The first try worked pretty well until they got to the frontside disaster. After they worked out the kinks they let Tony have a go at it. His verdict: It’s essentially as good as any other skateboard, but it’s too heavy. They left out some footage that would have made it more interesting, but perhaps diluted their message. I would have liked to get the details on which construction methods worked well and which ones didn’t. Between the initial testing they went from a board that felt light to one whose heavy weight was practically the first thing that Tony commented on. All this proves really, is that with enough fiberglass and epoxy, you can probably make a skateboard out of anything. Beanies off to Ernest Packaging for finding a way to get exposure through Extreme!™ sports in way that doesn’t turn skateboarder’s collective stomaches. Just think, you could make a skateboard out of recycled issues of Thrasher.

– Thanks to MC for the tip.

Stills from the video.

Here’s the surfing eisode.