As part of QuikSilver’s bankruptcy restructuring, DC shoes is dropping Rob Dyrdek as well as it’s entire BMX team. For the longest time Dyrdek’s name has almost been synonymous with DC. Is it like Nike declining to deal with Michael Jordan? Is it interesting? What does that mean for skateboarding? Absolutely nothing.
A Lunchables print ad and some random Lunchables skateboard action on their web site from a year or so ago. In trying to link to the Lunchables Uploaded post with with Rob Dydrek, I realized I never posted anything about it. So.. yeah. Rob Dyrdek had a thing with Lunchables called Uploaded. It was a contest or a web site or a web series aggressively targeting 13-17 year olds, for the benefit of kid’s nutrition of course.
“While Rob’s message was definitely premature, we did want to confirm that we are in an open dialog with him about a possible purchase. At this point, please note that nothing is confirmed, and we will absolutely do a formal announcement when and/or if that transition happens.”
That kid loves Ohio. I imagine that’s got to be a good feeling, buying the brand that gave you a start in your own neck of the woods.
P.S. Yes, I realize this is not exactly hot off the presses.
This little bit of would be viral social marketing has been pretty heavy handed, the pr firm has been sending clumsy emails trying to grease the wheels before the event. The whole thing is just so awkward and forced, but here it is on Skate and Annoy, so it worked on some level. I know that the auto makers in Detroit are in a tight spot, but maybe the money would be better spent trying to design a car that doesn’t look like a half a turd on wheels instead of paying Rob Dydrek to do a barrel roll over a skateboard and call it Extreme™. I just looked at some other pictures of the Chevy Sonic online and I guess it doesn’t look half bad sometimes. Looks like they’re going after the rice burner racers.
A lot of talk recently about the X-treme sports television contest industry giving back to the community in the form of permanent skate facilities instead of building temporary throw away parks. The Rob Dyrdek Foundation and Street League Skateboarding series is kicking in:
Newark, NJ – August 24, 2011 – Mayor Cory A. Booker, Members of the Newark Municipal Council, Devils Arena Chairman Jeff Vanderbeek and world-record holding professional skateboarder Rob Dyrdek will hold a press conference to announce a $110,000 donation from the Rob Dyrdek Foundation to the City of Newark that will enable construction of a new skateboard facility at Hayes Park East, on Thursday, August 25, at 11a.m., at the Prudential Center at 165 Mulberry Street.
To be fair, $50,000 of that donation is “design services” which is bullshit. Any good design-build firm will include the the design for a nominal cost if not free. It’s only “valuable” when you get into companies that don’t build their own parks or situations where state laws (Like in Washington) don’t allow the same firm to design and build the park. 35K is in donated obstacles from this years tour which leaves 25k as an actual cash donation and not an inflated write off. It’s not as impressive as something like the Tony Hawk Foundation, but it’s a good thing and let’s hope we see more of this.
[Image of Rob standing on a pile of cash: Gentlemanly Conduct]
You have to really, REALLY like your sponsor to get a tattoo this big of a brand mark. I just hope for Rob Dyrdek’s sake that Monster Energy is never sold to another entity that decided to let his contract lapse. For insurance sake, maybe Rob should take up this offer to talk about some Patent Pending technology. Follow that link to an auction for a guy trying to sell his phone number to Rob Dyrdek in exchange for a sales pitch. Patent Drama?
UP FOR BIDS IS MY PHONE NUMBER, FOR ROB DYRDEK ONLY. IF YOURE NOT ROD DYRDEK, YOU CAN CALL ME BUT IT’S GONNA COST YOU $1000….SO IM COOL WITH THAT. BUT ID MUCH RATHER JUST TALK TO ROB. SO ROB, I CAME UP WITH THIS IDEA A FEW YEARS AGO, THAT I THINK WILL HAVE A HUGE, POSITIVE IMPACT ON THE SKATEBOARD INDUSTRY! IT’S NOT SOME STUPID GIMMICK, NO RETARDED, SWERVY BOARD OR SPACE SHIP BOARD OR ANY OF THAT CRAP. IT I JUST RECENTLY RECEIVED “PENDING PATENT” STATUS ON IT, SO IM READY TO GET THE BALL ROLLIN AND I THINK YOU MIGHT SEE SOME REAL VALUE IN IT. I WOULDNT WASTE YOUR TIME….I KNOW YOUR BUSY HOLDIN’ DOWN CALI! I JUST NEED 5 MINS. IF YOU DONT LIKE THE IDEA, I’LL REFUND YOUR MONEY AND YOU CAN GO BACK TO “BOSS HOGGIN” OVER THERE AT THE FACTORY.
Rob, as your accountant in absentia, I advise you to take this meeting in case you need money for laser tattoo removal. I suppose it could always be done with temporary inks. Watch the video after the jump if you have a low threshold for entertainment.
– Thanks to Kim and Cary for the tips. Although I think Kim is press agent.
So there’s a line of toys looking to compete with the Tech Deck Dudes series. It’s called Wild Grinders. They’ve been out for a while, but when they first came out they weren’t pushing the Rob Dyrdek affiliation. That’s right, this appears to be owned or at least fronted by Rob Dyrdek. You’ve got to admire his thinking here, an extension of the Street League philosophy. He’s recognized an are where someone is making marketing skateboarding and injected an actual skateboarder into the organization by starting it himself. Maybe I’m reading too much into it. There’s a WIld Grinders TV commercial running that I’ve been meaning to get online, but instead I’ll spotlight this strange marketing agreement with MovieTickets.com. I’m not sure how many kids are going to buy movie tickets online. Someone must think they are going to, because there is a Wild Grinders spot for MovieTickets.com that is playing in theaters across the country. It’s even going to be in 3D when shown with 3D features. You can watch it after the jump, but be forewarned, On the web site they have the effrontery to make you sit through a completely untargeted commercial before they let you watch what is essentially just another commercial.
First off, it’s better off that a skateboard competition circuit be owned and operated by skateboarders. However, this whole business of signing contracts to compete exclusively in one circuit and not another, although it may make sense from a business standpoint, reeks of, of something, well, something very stinky, like say, GVK’s knee pads. Which is appropriate because it is a “street league” to the exclusion of any sort of vert or bowl riding. (You know Grover never washes his pads. he says that would dilute the trick juice.) I’m not a big fan of the logo either. Aside from scrimping on the graphic designer’s fee, It looks vaguely like something NBA or MLB related. If skaters are going to claim skateboarding from the media for themselves, it would be smarter not to emulate the worst aspects of organized sports. Still, I wish Rob Dyrdek luck with Street League Skateboarding, despite the bad name choice. The million dollar purse would seemingly best the Maloof Money Cup (even worse name), but then again Maloof isn’t spread over three events. Why not wrestle all the skaters away from the X-Games and the like? Was it lack of interest in vert/bowl by Dyrdek, or fear of abandoning the golden goose on behalf of the the current crop of X-games competitors. I suspect the former. Check out the press release after the jump. There is essentially nothing up at the web site except the press release. Meanwhile, the Maloof Money Cup still prominently features Ryan Sheckler, who has supposedly signed a multi-year exclusive contract with Street League. Look for some fresh HTML soon!
– Thanks to Mike Ballard for the tip.
A couple more music vids with skateboarding. No, it’s not Rob Dydrek launching a rap career. He’s just making a guest appearance in the Mayer Hawthorne video for Maybe So Maybe No. Hey Stones Throw, hook us up. Second up is “Young Forever” by Jay-Z with a guest appearance by Mr Hudson.
– Thanks to Brian Baade for the tip.