Dear FTC, Antitrust suit please, I beg you.

media conglomerate

If you thought you’d seen enough of Ryan Sheckler before…. Hot off the press release newswire:

MTV Networks Music Group, a division of Viacom’s MTV Networks (NYSE: VIA and VIA.B) and NBC Sports, a division of NBC Universal, Inc. today announced a wide ranging, strategic partnership to expand the AST (Action Sports Tour), a global, youth-focused, multimedia, action sports business that includes the AST Dew Tour, the AST Winter Dew Tour and the amateur Free Flow Tour into a global brand that spans MTV and NBC’s multiple screens… …As part of the MTV Networks/NBC Universal alliance around the AST, MTV and MTV2 will provide lifestyle programming, targeted cross-promotion, multi-platform content and distribution, consumer products licensing and merchandising to the joint venture.

With Rob and Big going off the air, I wonder who MTV will push into the spotlight to help them with marketing their new venture. Who knows, maybe they make a big push to bring back the Swatch watches. I have an empty spot in my life right now. I thought it was dissatisfaction with the status of my career, but maybe I’m just devoid of targeted cross-promotion, licensing and merchandising right now. I can hardly wait. Get the details here.

The Federal Trade Commission‘s job is “Protecting America’s Consumers.” We need some sort of commission to protect America’s skateboarders.


  1. some guy at work on May 28, 2008 - Reply

    “MTV pioneered the marriage of music, sports and lifestyle back in the early 1990’s” said Van Toffler, President of MTV Networks Music and Logo Group.

    Oh that’s right – bring back Dan Cortese please.

  2. “So don’t create
    Be sedate
    Be a vegetable at home
    And thwack on that dial
    If we have our way even you will believe
    This is the future of rock and roll”
    … [or skateboarding…. yikes!]

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