Posted by:on May 28th, 2008
If you thought you’d seen enough of Ryan Sheckler before…. Hot off the press release newswire:
MTV Networks Music Group, a division of Viacom’s MTV Networks (NYSE: VIA and VIA.B) and NBC Sports, a division of NBC Universal, Inc. today announced a wide ranging, strategic partnership to expand the AST (Action Sports Tour), a global, youth-focused, multimedia, action sports business that includes the AST Dew Tour, the AST Winter Dew Tour and the amateur Free Flow Tour into a global brand that spans MTV and NBC’s multiple screens… …As part of the MTV Networks/NBC Universal alliance around the AST, MTV and MTV2 will provide lifestyle programming, targeted cross-promotion, multi-platform content and distribution, consumer products licensing and merchandising to the joint venture.
With Rob and Big going off the air, I wonder who MTV will push into the spotlight to help them with marketing their new venture. Who knows, maybe they make a big push to bring back the Swatch watches. I have an empty spot in my life right now. I thought it was dissatisfaction with the status of my career, but maybe I’m just devoid of targeted cross-promotion, licensing and merchandising right now. I can hardly wait. Get the details here.
The Federal Trade Commission‘s job is “Protecting America’s Consumers.” We need some sort of commission to protect America’s skateboarders.
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