Posted by:on January 25th, 2008
Cal Streets has an impressive collection of vintage skateboarding ads from the 70’s. This particular 1977 advert for Lan Skateboards is from volume five of eight. (Update: They’ve since changed the organization of the gallery, so that link has been removed.) Those were they days when if you needed an ad concept all you had to do was have a possibly underage and definitely under-enthusiastic girlfriend in a risqué product shot. – “Come on Larry, let’s get this over with. I have to get back to my class at cosmetology school.” There is some funky stuff in there for sure.
The entire archive is full of gems from the past. On the plus side, Cal Streets transcribed some of the ad copy and included the publication and date. I found the site because someone contacted us looking for an obscure piece of skateshop history called the accu-drill. They included a picture link that led me there. now that we are on the subject, we have a column called eBay Watch, but we don’t have a warehouse full of old skateboards. you’d be surprised at how many requests we get.
One bone to pick, Cal Streets has “refurbished” their adverts, some at the sake of the integrity of the printed piece. As a result you occasionally get some super saturated colors and some unnatural looking areas that look retouched. Aside from that, it’s pretty excellent man. Check out Cal Streets vintage ad archives.
UPDATE: Check out the vintage ad gallery on Skate and Annoy.
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