I asked my wife if she knew about some shi shi company named Hermes and she had no idea what I was talking about, but that was because I was pronouncing it like “her-mees” instead of the proper French pronunciation, something more akin to “err-mez.” These guys sell insanely ridiculously priced accoutrements. It looks like they hired the best fingerboard video director Alexis Milant to produce a segment for their web site. Alexis is the guy who does the Opus series of videos that we’ve featured before. There are no credits, but it sure as hell looks like his work, except the props are insanely expensive. – Thanks to Seth Levy for the tip. [Source: Trendland]

Spotted at a Pita Pit in eastern Washington. I think that might be Don Knotts reincarnated. – Thanks to Justin Thomas for the tip.

If I recall correctly, I think there were Paul Mitchell banners up at the Dew Tour. This mountainboarding advert is pretty absurd on a couple of levels, and it’s going to ruin Wes’ weekend. – Thanks to Shvitz for the tip and the headline.

Spotted somewhere in eastern Oregon during the post inaugural voyage of Grover’s new video camera. I hear there’s a new GVK around the, uh, corner. Enlarge-o-rama. Oh yeah, for the sake of the search engines. This is a billboard with a skateboard, advertising U.S. Cellular 3G coverage. It looks like they were kind of going for a retro look withthe board style, white pants and blue boat shoes, but the effect is kind of ruined by the modern cars in the background. I apologize for the lame post title.

I snapped this photo out the window of my car on the same day I saw another one on a bus bench on my way to work too. This one is a half a mile from Conahan’s house. Before now, I had only seen this image online.

I saw a whole mess of Toyota marketing money that looked like it was trying to bite Jim Phillips’s style, but it’s probably legit.A quick search for Jim Phillips and Toyota reveals that he appears in a Toyota commercial that airs in Japan, so it’s highly believable that they also hired him to illustrate for the Extreme&trade:! sports market.

Crocs, the manufacturer of those ubiquitous vinyl shoes has released a shoe they are marketing as “street smart.” I don’t think they are positioning the Devario as an actual skate shoe, but just look at that cute creature on the skateboard. Actually, it’s more creepy than cute. – Thanks to Zach Olsen for the tip.

Viral marketing from Volkswagon (don’t ever buy one) that equates the fun life with Volkswagons (don’t ever buy one). Does anyone want to buy a 2000 Eurovan with 110,000 miles on it? Don’t ever buy one, unless you want to buy mine, which is awesome. These guys affixed skateboards to some shopping carts. Stuck them in a grocery store somewhere in Europe obviously, because that shit would never fly here in the US. Kids crashing into the canned peas, knocking over old ladies, ruining the packaging on all Xtreme snack foods. – Thanks to Zach Olsen for the tip.

Flip Video, that is. It’s short. You will only waste 20 seconds of your life. I don’t know what Cisco has to do with the camera, but someone at their ad agency must like skateboarding.

I’m unclear as to whether or not this XBox commercial ever aired or not. It looks kind of low budget, and I can’t believe a skateboard commercial for such a high profile client would have gone unnoticed by, well, me. Maybe it was online only, or something they wanted to see conceptually before they decided to air it. The director Billy Paul has two first names… What? Oh yeah. He said he had to act out the storyline in front of a bunch of Microsoft execs to convince them shoot it. As you can see by the look on the faces of the guys bottom right, things get a little dicey on that rail. But don’t worry, things work out in the end. – Thanks to Matthijs for the tip.