I added advertisements from the first two issues of Homeboy Magazine, (AKA Club Homeboy). Homeboy was first published towards the end of 1987 and lasted a grand total of 7 issues before morphing into Dirt magazine. It was oversized and had a glossy cover with mostly color newsprint inside. The photography and layout of the mag was pretty good right out of the gate, but it had one major flaw in the eyes of most skateboarders, it covered BMX as well as skateboarding. I only added the 32 skateboard related (or non-BMX) adverts in these two issues. Skateboarding graced the covers but the advertising skewed heavily towards BMX by about 4-1. Spike Jonze was on the editorial staff, as was Andy Jenkins and Mark “Lew” Lewman. A pretty decent magazine with a good vibe, but so much BMX… Check out Homeboy magazine ads in the Vintage Skate Mag ad gallery.

Well folks… welcome to government sanctioned skate harassment, in fact government sanctioned pedestrian, if not citizen harassment. Read all about the sad state of the USA at Wired. Apparently they (DHS) are more concerned about skateboarders acting as scouts and surveillance for protest organizers than they are with skateboarders using skateboards as a weapon. The threat bulletin came in advance of the No Kings protests and warns that more Americans are likely to turn against ICE, like maybe… this guy. Senior ACLU staff attorney Vera Eidelman to the rescue: “Exercising those rights shouldn’t be justification for adverse action or suspicion by the government,” Eidelman says. Labeling something as harmless as skateboarding at a protest as a violent threat is “disturbing and dangerous,” she adds, and could “easily lead to excessive force against people who are simply exercising their First Amendment rights.” – Thanks to Dustin Michel and Rich at EPM for the tip.

There are a few overpriced “natural” grocery stores in my hood. Someone at this New Seasons keeps putting the Thrasher Magazines up front by the register. The only thing more surprising than the realization that this is still ongoing is the fact that Thrasher is on the shelves here in the first place. What’s next? Alternative music in the aisles?

Any time I go in to a resale or vintage store I make a beeline for the magazines and grab anything from 1965-1966 as well as the random publications from late 70’s. The very first thing I picked up at Vintage on Third in McMinnville was copy of Hot Rod Show World 1978. Despite no obvious association, something about it was calling to me. Sure enough, there was a two page spread on skateboarding, as well as a ton of hot rods and predictably, hot rod women.

I’ve added 47 ads from the May, 1979 issue of Skateboarder magazine to the Vintage Skatemag Advert gallery, bringing the total number of ads in the gallery to 1093! Some highlights include Wally Innouye for Caster, a skateboard tourism service called Skatour, a Tracker ad with Doug Schneider with some art direction that looks like it might have influenced Thrasher before it came out, Variflex trucks that never stood a chance, and brand new (at the time) Kryptonics vertical beam wood decks.

The bi-monthly children’s magazine Jack and Jill started in 1938 and is shockingly still in publication. On the left are 2 covers from 1977 and 1978. On the right is the August 2024 issue. A quick search of the the golden year of 1965 turned up no cover appearances in Jack and Jill, and a casual search of other decades so far has shown some examples of rollerblades and roller skates, but so far no other skateboards. – Thanks to Darren Haugen for the tip.

I saw this in issue in an airport but I didn’t get a chance to flip through it. Alex Cooper is the host of an apparently very popular podcast titled Call her Daddy. This is one of the covers from the November 2023 issue of Cosmopolitan, which based on a promo video might also contain some skateboard shots beyond the cover. You have to wonder if the Venice beach locals ever get tired of their skatepark being overrun by fashion shoots. Seems to happen quite a bit.

The magazine that bummed out a generation of skaters… I’ve added all the adverts from issue #1 of Action Now magazine, labeled as Volume 7, #1 published in August of 1980. It’s a pretty thin issue and only has 30 ads total. In a few issues the magazine gets beefy again, I’ll bet they thought they were going to be able to pull it off… We’re just 47 ads shy of breaking the 1000 mark. Check them out.

It’s mid 1980 and the term “music video” had yet to be coined. Meanwhile, Devo had been making films to accompany their music since 1976. The skateboarding industry is slumping, so much so that Skateboarder magazine changes it’s name to “Action Now” to include nascent Extreme!®™ sports coverage in an attempt to broaden the appeal and hopefully stay afloat. Action Now published a 6 page feature on the making of Devo’s “Freedom of Choice” in issue #1 dated August, 1980. They titled it “Freedom of Choice – The Film.” 1980 was an interesting time for skateboarding and music. The magazine’s record reviews covered X, Devo, Frank Zappa, John Foxx, Emmylou Harris, and a jazz fusion act called The Jeff Lorber Fusion (and the album Wizard Island). There’s an ad for Corky Carroll’s “A Surfer for President” album, and an article on up-and-coming LA bands Human Hands, and Wall of Voodoo as well as a couple of random pics of the Stimulators. Devo blew minds. I know they blew my mind when I unexpectedly saw them on SNL in 1978 performing Satisfaction. I did not know what I was looking at or listening to, but it instantly connected with me on…

I just added 23 ads from the issue #30 of German skateboarding magazine Monster to the Vintage Skatemag Advertisement gallery. It offers a bit if a break from the same old ads you probably saw run in multiple issues of USA based magazines. The content of the magazine is in German, but the ads are mostly in English for some reason. Bi-monthly at the time, this is labeled December 87 / January 88 in the masthead, and includes a 2 page spread on a then 10 year old event, the 1977 World Champions as held by the “World and United States Skateboard Association.” Check it out after the jump. Includes a bonus photo of Christy McNicol.