The magazine that bummed out a generation of skaters… I’ve added all the adverts from issue #1 of Action Now magazine, labeled as Volume 7, #1 published in August of 1980. It’s a pretty thin issue and only has 30 ads total. In a few issues the magazine gets beefy again, I’ll bet they thought they were going to be able to pull it off… We’re just 47 ads shy of breaking the 1000 mark. Check them out.

It’s mid 1980 and the term “music video” had yet to be coined. Meanwhile, Devo had been making films to accompany their music since 1976. The skateboarding industry is slumping, so much so that Skateboarder magazine changes it’s name to “Action Now” to include nascent Extreme!®™ sports coverage in an attempt to broaden the appeal and hopefully stay afloat. Action Now published a 6 page feature on the making of Devo’s “Freedom of Choice” in issue #1 dated August, 1980. They titled it “Freedom of Choice – The Film.” 1980 was an interesting time for skateboarding and music. The magazine’s record reviews covered X, Devo, Frank Zappa, John Foxx, Emmylou Harris, and a jazz fusion act called The Jeff Lorber Fusion (and the album Wizard Island). There’s an ad for Corky Carroll’s “A Surfer for President” album, and an article on up-and-coming LA bands Human Hands, and Wall of Voodoo as well as a couple of random pics of the Stimulators. Devo blew minds. I know they blew my mind when I unexpectedly saw them on SNL in 1978 performing Satisfaction. I did not know what I was looking at or listening to, but it instantly connected with me on a visceral level. I was in grade school, watching it with an older cousin, and when he dismissed it as “weird and gay” my estimation of him plummeted and my desire to emulate him ended on the spot. I did have the good fortune to meet Gerald Casale in the 00’s, and although he seemed more interested in getting laid, he was kind enough endure my gushing. The entire content of the Action Now article follows after the jump.

I just added 23 ads from the issue #30 of German skateboarding magazine Monster to the Vintage Skatemag Advertisement gallery. It offers a bit if a break from the same old ads you probably saw run in multiple issues of USA based magazines. The content of the magazine is in German, but the ads are mostly in English for some reason. Bi-monthly at the time, this is labeled December 87 / January 88 in the masthead, and includes a 2 page spread on a then 10 year old event, the 1977 World Champions as held by the “World and United States Skateboard Association.” Check it out after the jump. Includes a bonus photo of Christy McNicol.

The USPS has a set of Forever Stamps called Art of the Skateboard and set vinyl skateboard stickers that match the stamp designs. This stamp series might have been better off served with a different title as the “Art Of the Skateboard” typically brings to mind the history of production graphics rather than brand new art stuck on the bottom of the skateboard for the sake of art. So maybe “Art On Skateboards” instead of “Art Of The Skateboard.” It’s nit picky for sure, but you are reading this on a web site devoted to skateboarding and popular culture… How did I find out about it? Obviously, by reading the Winter 2023 issue of the official USPS magazine Philatelic. I’ll save you the trouble of looking it up: the collection and study of postage and imprinted stamps. I had a rant locked and loaded about my thoughts on the artistic merits of these stamps and how they looked a little clip art-ish. Then I found out that at least one of them was designed by Navajo artist Di’Orr Greenwood, who is indeed a skateboarder herself. From the Navajo-Hopi Observer: “Greenwood said the opportunity to have her art showcased nationwide is important not only for her but for her community and other Native people.” And so now I am shutting myself up, and hopefully saving some of our readers with very strong skateboarding/art opinions from the opportunity of putting their own feet in their mouths.

91 adverts from Skateboard! magazine #10 ( June 1978 ) brings the total vintage skateboarding magazine adverts in the gallery up to 801! Skateboard! was a UK publication and as such, features some distinctly British ads, companies and slang in addition to the the usual fare from the USA. Half the ads seem to brag about products made in in England, while the other brags bout being made in the USA. Did you know helmets were sometimes called “Bump Hats?” Now you do. Someone in ad sales gave Uniroyal Corp. the hard sell, because they took out two, 2-page spreads in this issue. Check out the gallery.

The Vintage Skatemag Advertisement gallery has been updated with 30 ads from a rare, east coast skateboarding magazine called Skate, The International Skateboarding Magazine. With that addition the total number of adverts in the galley has reached 704! Some notable additions include very early ads from Zorlac and Santa Monica Airlines, in addition to the usual assortment of brands normally associated with the 70’s, like this classic with Tony Alva with no ad copy whatsoever. Skate magazine hailed from Melbourne, Florida. This issue is pretty slick, and the magazine probably would have been able to find a good sized audience if the bottom of the industry had not fallen out within the year.

“Model of the Month” in the December 2002 (#483) issue of White Dwarf magazine is Tony Ork by Stan Byrne. White Dwarf is a magazine devoted to players of the game Warhammer. A section of the magazine features gaming models and figures created and/or painted by the readers. Not just a casual skateboarder, the Andrecht is called out by name. I’m not a Warhammer player, but I assume “Orc” and “Ork” are interchangeable. This is the first time you’ve seen an Orc or and Ork in jeans…

– Thanks to Frankie Sutherland for the tip.

As a kid I can remember seeing ads like this in the back of comic books and other publications aimed at adolescents. The gas is, you send away for some sort of sales kit, most likely a catalog and some motivational text, and then you could sell greeting cards and who knows what else to all your neighbors and extended family in hopes of earning enough credit to get some free stuff from the advert. It was your job to take the orders, collect the money, send it to the company and then deliver everything when they mailed it to you. This scheme for using a child labor farm sourced from comic books has been around for a long time, probably dating back to the 40’s with Grit, which amazingly, is still a thing. The practice of bribing kids with the potential to earn prizes probably had it’s heyday during the 60’s and 70’s. Here are 2 examples from the late 80’s and early 90’s in which you can earn a Nash or Variflex skateboard.

You’re looking at a cartoon by B. Kliban that was featured in a 1982 edition of Playboy Magazine. The old gods are not impressed, but can be easily bought. Eat me, indeed.

So it turns out California is somehow famous for skateboarding. Yeah, I know, I don’t understand either, but the Oceanside Chamber of Commerce wants to rectify that an exhibit in thier newly revamped welcome center. You can see the two page spread on page 5 of the Spring 2022 issue of Best of Oceanside.

– Thanks to Steve Spurlock for the tip.