The real burn is that this short movie is just an extrapolated version of a dandruff commercial circa 2001 or so. I thoght I posted it already but I don’t think I have. Basically, it’s a skateboarder with a flaming head raging through the streets. Pretty much the same thing, though years earlier and not as well shot or polished in post production. I’ll have to dig through my tapes when I get home and put it up. Once the visual effects turn on, all reality is thrown out the window, so even on some of the more believable sequences it’s impossible to tell what is real. What’s it for? A new product from Coca Cola called Burn Energy Drink. According to Creative Review: “The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets Those sequences that are real and establishing shots were filmed in Mexico City. Watch it after the jump. [Source: Nerdcore] – Thanks to MC for the tip.

The novelty bandage business has really taken off. The Monsterville name is synonymous with first aid, so I’m sure these were worth the extra cost. One side of the sanitary wrapper is clear, so I didn’t have to open half of them to find one with a skateboard on it.

Cookie Monster in a classic pose. I have no idea what time period this is from. It could be any tie from the mid eighties on.

Seriously. Joining a semi-pro hockey team and quitting his bread and butter sponsor Element in a few short weeks? His new skateboard company is called By the Sword, No wait, try this one instead. The OC Weekly interviewed him about it. He’s also setting up a skatepark tour where you can buy tickets to hang out with him. I’m sure he’s got another movie or two in the can or in the works. He’s a busy, busy guy who makes some odd decisions. He must be putting the fear of God into his press agent because it seems like I get an email every other day. The image above is a still within a still from the Mike V promo reel. He should have put news footage of his brawl outside the hockey rink. It’s probably not in the best interest of promoting the Mike V franchise, but it would have demonstrated a good sense of humor.

Frigo string cheese man (does he have a name?) loves skateboarding. Head on over to the Frigo Cheeseheads web siteto watch him get radical and play a bad skateboarding game. I think they might have used a skateboard on packaging at one time as well. I know I have a used string cheese wrapper with a skateboard on it somewhere in my boxes of crap (I mean important socio-historical artifacts) in the basement. – Thanks to Mark Pendergrass for the tip

Last chance to get in on the Qlasp headphones drawing. Just leave a comment in this post. Don’t bother if you already did over here, I’m going to weed out duplicate email addresses. Oh yeah, these guys will ship to the U.S. only so sorry to all our Kiwi readers. Contest ends whatever time I pick the winner on Saturday. Also, somewhere in the Czech Republic, Marek is riding one of these boards from Death Factory/Fidelity and formulating his review.

Back to the Future stunt footage mixed with Herbie Hancock. Whrrrrrit whit wirrrrrr. Wrrrrit rrrit rrrrit whirrrrrr. – Thanks to Adlan Farazi for the tip.

Elmo is getting to be a regular here. His stance is getting better. Chutes and ladders… I was thinking it would be fun to make an oversized Chutes and Ladders game board based on stairs and railings, and using Tech Deck figures as the game figures. The metaphor doesn’t quite work with skateboarding where sliding down the railing is a positive experience and not a punishment. – Thanks to Mark Pendergrass for the tip

The S&A secret agent form Amsterdam found these mannequins at a http://www.desigual.com store in Amsterdam. I say “secret” agent because he comes from a country with a comparatively liberal attitude towards sex and drugs, and yet he feels it’s best to remain closeted about being an adult skateboarder. Sorry Matthijs, you’ve been outted. It’s not a choice, you were born that way. Come to Portland and live your lifestyle out in the open. Congratulations on your excellent taste in grip tape.

Stock image photos of hipster skateboarders and photoshopped stickers of social networking icons. Not much else to say about this login screen for Yahoo mail, except… – Thanks to Andy, Andrew, G… … and Nik for the tip.