Ruff Case

You may remember the Element series of skateboard flavored iPhone cases. Well it turns out that Element (no relation) sort of lost interest in the project, so the original developers, including Billy Ruff, Stuf mag founder Skot Werner-Longo decided to go off and do it on their own. The result is the Ruff Case. The really nice but exorbitantly priced machined aluminum version has been replaced with a more moderately priced composite version. The back plate graphics are reversible these days, and way more reasonably priced than they were with Element. Also interesting, Jim Gray’s inkgenda is involved in printing some of these back plates, so this whole arrangement can’t get much skatier. Yes that is a word. Skatier. I am declaring it now. Jim must be really, really busy making those back plates, because he’s M.I.A. here on S&A. So what about Billy Ruff? There’s a short piece on him in Huck magazine that ends as it starts to get good. I don’t know what he’s been up to, but with a name like Ruff Case, it’s a safe bet he’s bankrolling a good chunk of this. Billy, where are you? Right now you’ll need an iPhone 5 to fit this case, but there is a Galaxy 4 version in the works too.