A Commercial a Day – Day 7: Nike SB Chalk

What’s the deal with naming it Nike SB? I mean, do we ride skate boards or skateboards? Even if you have a beef with Nike getting back into skateboarding, you have to admit they have always done their commercials right, starting with the famous “what if we treated all athletes they way we treat skateboarders” series. Actually, I should have posted those first, but this newer ad is almost equally as good. I’m including Nike SB in this series because Nike is primarily a company that is not skateboarding centric. Catch the commercial and a behind the scenes vid after the jump. [Source: Brettner.com]

Nike SB Chalk

This is a damn fine commercial. Well executed. It was made or at least conceived by Nike’s ad agency’s (Weiden and Kennedy) Tokyo office. I don’t know if that means the ad is only showing in Japan or not. Nike’s web site lists it as an ad for the 2006 X games. I’ve never seen it on TV in the States. The skater is Paul Rodriguez.

Behind the scenes.