The Corn Dog Kid
This promotional plastic lunchbox or pencil box was made for Bryan Foods. The seller can’t confirm the date, but the style of the skateboard in the illustration and the “Just Say No” paraphernalia would suggest late 80’s. “Hot doggin'” was a popular 60’s and 70’s slang for showing off on a skateboard (or surfboard, or skis, or anything else…) so maybe they were trying to get Corn Doggin’ to catch on. It’s not clear whether or not the “Corn Dog Kid” was used for anything other than this lunchbox. A web search doesn’t turn up any other occurrences. The The company (Whirley) that made the box is still in business too.
Here’s the entire lunchbox.
Closeup of the Corn Dog Kid.
Nothing like a paper ruler with a not-too-subliminal message on one side (Corn Dog = Delicious) and a PSA on the the other.