Tony Hawk banner ad is annoyingly cool.
April 9th, 2007 by Kilwag
An ad agency called EyeWonder has created some crazy banner ads for web pages that unfold and let interested parties fool around and learn about Tony Hawk’s Project 8 game without having to leave the page. You can do things like use your cursor to scrub through the super slow motion “Nail the Trick” sequences and view trailers and screen captures. It’s very well thought out use of web technology to draw in the viewer. The average game console graphics engine must not be up to snuff when it comes to skinning the character’s shoes, otherwise I can’t believe they would pass up the extra product tie-in opportunity with the accompanying kick-back. Check out a demo of the ad here, and no, they didn’t pay to be included here, It just happens that it’s interesting enough to warrant a post here. Free advertising… Bastards! [Source: Eywonder]
April 9th, 2007 at 11:18 pm
Damn, that game looks awesome. Too bad I don’t have any time or interest in video games.
April 10th, 2007 at 8:06 am
Thanks Randy! I am glad our (EyeWonder’s) efforts to make online banner advertising not suck by including relevant interactive content is working.
We’ll pass on the positive feedback to the agencies involved and to Activision!
April 10th, 2007 at 8:18 am
[...] 04.10 : Skate and Annoy has blogged about the THP8 unit here. Here is a snippet of what they had to say: An ad agency called EyeWonder has created some crazy [...]
April 10th, 2007 at 11:20 am
Errr, Who is this Randy character you speak of?
April 10th, 2007 at 6:00 pm
Sorry, Kilwag (k.ed) must have misread your bio;)
April 10th, 2007 at 6:59 pm
I forgot about the bio. I thought I was incognito.