Skate and Annoy: Galleries

Pacific Southwest Enterprises: Best of Both Worlds

rayo-de-calif

The best of both worlds from Pacific Southwest Enterprises. They’ve got something called a PSE and a Rayo-De-Calif. When you add those catchy product names to the company called Pacific Southwest Enterprises, you’ve got the worst marketing strategy ever. In 1975 a skateboard deck is called a skateboard chassis.

The PSE 27″ Hand-Laminated Hardwood Masterpiece

rayo-de-califdet1

RAYO-DE-CALIF. Again, what is a RAYO-DE-CALIF? Ray of California?

rayo-de-califdet2

PSE 27″ Hand-Laminated Hardwood Masterpiece
features sixteen individual hardwood laminations of walnut, spruce, ash, mahogany and ebony

  • Chassis only $12.95
  • Completed skateboard with Roller Sport urethane and Chicago or Sure Grip trucks $27.95
  • Add $2.00 if Shockers are desired when ordering a completed skateboard

24″ or 21″ RAYO-DE-CALIF. Precision Extruded Fiberglass
An extremely durable skateboard chassis with mild flexibility and completely guaranteed.

  • Unfinished and unshaped chassis blank $7.95
  • Finished and shaped chassis $14.95
  • Completed skateboard with Roller Sports urethane wheels and Chicago
    or Sure Grip trucks $29.95
  • Add $2.00 if Shockers are desired when ordering completed skateboard

Available at fine surf shops and sporting goods stores everywhere.
For mail order send cash, check or money order to:
Pacific Southwest Enterprises
5059 Newport. Suite 104
San Diego, Calif. 92107
(714) 225-9055

Note: when ordering by mail be sure to specify length of board. which trucks you’d like. and add $2.00 to the price to cover postage for a completed skateboard. or $1.00 if ordering chassis only. Thank you.

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