Skate and Annoy: Galleries

California Hardwoods: Keep it all Together

A two page spread.

One interesting thing about these bearing, they are the earliest advertising that we’ve noticed (so far) with built in spacers, something downhill riders in the new millennium might think is a more recent invention. In this case the advertised benefit isn’t precision, but rather heat dissipation, which seems kind of dubious.

CALIFORNIA HARDWOODS

KEEP IT ALL TOGETHER

Shown with new clear non-skid coating.

High-impact, shock-absorbing Bumper available on most models.

WITH OUR EXCLUSIVE THERLON® REINFORCING AGENT, CAL-TIRES AND CAL-BEARINGS.

CAL-TIRES & CAL BEARINGS

The Finest Precision Bearing Made Especially for Skateboarding.

Flange extended 1/8″ for protective heat dissipation.

Special interior seal for dirt-free operation. High-Temp, Waterproof and Greased.

Radiused corner for positive bearing seat.

Precision Machined inner bearing flange.

The Latest Advancement in Skateboard Wheel Design.

Precise Casting for uniform density and flat surface.

Radiused edges for efficient tracking..

CALIFORNIA HARDWOODS, the world’s largest makers of skateboard decks have successfully tested rugged Therlon® at the Field House Skateboard Park in Thousand Oaks, California. Under rugged, grueling conditions, the Therlon® reinforced decks held together so well, we’ll UNCONDITIONALLY GUARANTEE every Therlon® deck we make… we’ll COMPLETELY REPLACE ANY DECK that splits or breaks while skateboarding! We’re Hot, but don’t just take our word for it…look for our trademark on your favorite quality brand skateboard deck.

Many models available with Wheel Wells.

ALL MODELS AVAILABLE IN KICKTAIL & ROCKER STYLES

Here’s how the supertough heart of California hHardwood decks stack up…

STYLIST – THERLON & THERLON GRAPHIC – WOODWORKER – ELITE – THERLON – THER-LAM

THERLON® THER-LAM® (Registered Trademarks of California Hardwoods)

California Hardwoods
P.O. Box 1547 / 1101 Fremont Avenue
South Pasadena, California 91030
213 / 570-1808

For fast facts, write in Reader Service Card No. 83

Skateboard Industry News v1 N4

April / May 1978

See more ads from this issue.
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  • Kilwag: Cool thanks. I'll look him up and add him....
  • Tom: The rider in the advert is Davie Phillips (sp?) one time co-owner of Clan Skates (likely including when this advert was made). Skated for Zorlac I think....
  • WooCommerce: Email "Cancelled order" failed to send: Invalid address: (From): ....
  • Ashley del Cueto: How can I get a copy of this Ad?...
  • WooCommerce: Email "Cancelled order" failed to send: Invalid address: (From): ....
  • rriddle3: In the early '60s in the area now occupied by the IH20 and IH35W interchange, was a huge pile of sawdust that contained seconds from Nash Skateboards. A friend and I would dig through it and take the ...
  • Brad: Looks like a piece of crap, intended to take money from suckers. Oh wait. Yeah, save your money and buy some silver bullion instead. ))...
  • WooCommerce: Email "Cancelled order" failed to send: Invalid address: (From): ....
  • Lana: We just found one of these in overgrown brush! It still squeaks! I have no idea how old it is! 😆...
  • Lee Marlar Marlar (Janis): Where can I still buy one? I’m 76, this thing is GREAT for us older folks to practice Balance!! MUCH BETTER THAN WHAT THEY USE FOR AT REHAB CENTERS! I can use it in my house! Please, Please bri...
  • Dave: You can see what the wrench part of the Elephant tool was actually made for; I never could figure it out from just looking at 80's trucks lol...
  • Norm: Makes sense, you can only keep making novelty eggs bigger to a point until they're just skimboards. Had to design something to jump the shark with I guess. Looks fun enough in that ride it once for ...
  • Cheyne Cottrell: Island Water Sports is actually based in Deerfield beach Fl, located on the barrier island! We're still around. In the 80's we went huge and open 30 stores, all over the US with a couple huge events ...
  • Juan Carlos: Yo tengo la misma, (l have the identic skate...
  • Dennis Allgeie: I have this stick on an original Oaks East skateboard that was bought from Dorsey Truitt at the Atlantic Skates Shop in OCMD! A totally prized procession ....
  • Maria Farr: Hi, if anyone out there has one of these items, we are desperately in need of one for our autistic grandson. He had one which got broken, and all he wants is a replacement. I’d gladly pay somebody...
  • Kilwag: I uploaded better scans of this ad. I don't have any Fantasy Skates stickers in the sticker gallery, if you ever get around to scanning them send them to me so I can add them,...
  • Kilwag: That's great! Upload that VHS footy and post a link!...
  • Raymon D White: Man this brings back memories. It was strictly Vans, and Nike high tops before Vision came out with their shoes. I gave them a shot as my first deck was a Gator, then a Gonzalez. Loved Vision, and ...
  • Whane: Jason is still alive and well (he's not THAT old haha). A few years back his mom passed and he managed the sale of her property but he himself lives further North now. We found some super old and grai...
  • PiNG!: LoNG TiME SNA FaN, THaNKz So MuCH, MuCH RESPeCT !!!...
  • Michiel: You’re doing the lord’s work. Fantastic job....
  • Dave: I'm a bit late to the party here bit I've been packing for a move and come across my old skateboard. The plexiglass ThunderBoard. When I started looking it up l, this blog came up and I found the ar...
  • Kilwag: Mom was looking out for you!...
  • Justin: Doz’r, so bad… kinda glad my mom ignored my request for one....
  • BritSkateMuseum: Just wanted to say I love it when S&A comes up when I google something, thanks for all the work this last 20 odd years 👍...
  • Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?: Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?...
  • John Meaney: Hi by any chance do u have any others and would you be interested in selling one...
  • william mcgill: i am wearing that shirt right now...
  • Deborah: Feel free to reach out i can share info about my grandpa Cecil Schertz. And yes Aaron created the Native logo for him...
  • Eddie: Found this in 2026, so I recently acquired this gonz first model board through an uncle that got it at a thrift. I knew it was old but needed the verification and this article helped me out a lot. Kne...
  • Ashley Harris: I'd like a free catalog please...
  • Szin napalm: My girl has one of these and I put some monster truck style offrad wheels on it the thing is beast. I'm trying to get her to put longboard trucks on it like these reverse style 😀 I got...
  • Matt Be: Those were great starter boards. So many kids got one after graduating from the plastic banana boards. After wearing out the Executioner, it was time for a "Pro" board....