Ha ha, suckas! Yes, it’s two days in a row of my arch nemesis Archie! Apparently, Free Comic Book Day works, because after I picked up the free Archie Digest (ugh) I found myself rummaging through a couple crates of old Archie-related titles and actually purchasing a decrepit piece of skateboarding in popular culture for $3, though you know my stance on just how “popular” Archie could possibly be. At the counter I told the young-ish male clerk not to judge me for buying Archie, and he replied he couldn’t possibly judge me because there was a surprising amount of Archie in his life.

Last Saturday was Free Comic Book Day, which is always a good excuse to go to a comic book store, even if you aren’t a regular reader. Last year there was an issue that had some skateboarding in it, but it looked like this year was going to be a bust. Archie comics have a had a lot of skateboarding in them (in small doses) over the years, so I figured an Archie Digest might have something.

Ah yes… INXS 6th album Kick, with the infamous Psycho Stick on the cover and minimal skateboarding featured in the video for Devil Inside. You’ve seen it, we’ve all seen it., but what about this little pin with the skateboarding devil on it? Looks like it came form Pee Wee’s Playhouse. Not exactly rare or unknown, but it’s never made an appearance here on S&A, and you know I like to be thorough.

A vintage advert for CSR Sugar in the September 29’th issue of Australian Women’s Weekly. Apparently, sugar is a crucial part of any good diet. Must have been the same doctors who used to say smoking was good for you too. Available at Side Street Vintage in Brisbane, Australia.

– Thanks to David ODK for the tip.

A poster for Landlubber clothes dating back to 1978. Naked with a backpack, skateboard and a notebook, huh? Nothing is better than landlubber clothes? Oh… if you don’t have Landlubber, you might as well wear nothing. The seller needs some help with photography skills. This is one of the most haphazard auction shots I’ve ever seen. There isn’t a decent shot that shows the whole thing in a straight forward view.

This is a commercial with skateboarding in it that I can get behind. Death Wish Coffee presents The Late Riser.

– Thanks to Mezmer for the tip.

Pause magazine wants to redefine men’s fashion:

The skater boy is the contemporaries new man and fashion wants him for their own.
AW or SS it doesn’t matter….THIS IS THE FUTURE.

This guy so surreal looking I can’t even laugh at this. A one point the video is like Charlie Sexton in a Devo video. Sometimes he looks like a computer animation. The model is one angular mofo. The video runs from skateboarding to motocross to a quasi bullfighter look. I keep expecting Ali G or Bruno to pop up. And the title, so hopelessly out of touch/fashion. That was popular in 2002! I don’t know why, but this whole thing fascinates me. It makes me want to stand in the corner of a skatepark and do the fake make out thing with my hands around my back. Yes, I know there are no corners in a skatepark. “Bonus” Avril Lavign video after the fashion disaster.

[Source: Caught in the Crossfire]

Sewa Kroetkov for Lenovo computers is the focus of a commercial in Lenovo’s campaign awkwardly titled “Make your DO come true.” On the the DP’s list of things to do, maybe reshoot the 2/3 of the action that resulted in butt shots. I had to look up Sewa Kroetkov because I am an old man whole lives in a cabin in the woods, but he’s a real guy from the Netherlands and not a construct of a creative director’s imagination. The example of Sewa giving up life as an accountant to skateboard for a living seems at odds with Lenovo’s target audience. They’re saying he’s a “doer” and people who “do” use Lenovo notebooks. The unintended message is “Screw a straight job, go skateboarding!”

– Thanks to Matthijs for the tip.

Mark Ruffalo (the Hulk in the Avengers) is mad about skateboarding, as in he looks like he’s a little crazy in this photo from the Daily Mail. He’s rockin’ a Penny Skateboard (logo visible on the front truck) and some kind of crazy digital camera with a gold lens.

– Thanks to Mrs Kilwag for the tip

The two works are Unknown Pleasures and Closer. And that’s it. Everything else, is merchandising. Merchandising of memory.

Chances are, if you see anything with the name Joy Division on it that isn’t music, a book or a movie, it’s a bootleg. The quote above is from the 2007 documentary Joy Division which you can (and should) watch for free on Hulu, at least for now. The quote appears in the last few minutes of the film and the speaker is off camera so I’m not sure who it is. The image of a Joy Division inspired skateboard is superimposed over a famous band photo for a few brief seconds during the quote, which I thought was an unusual choice. It could have been used as commentary on Joy Division’s cultural appeal spanning the decades from the 70’s to the new millennium, implying the music is still modern. They might have chosen a skateboard because it looked more interesting than a bootleg t-shirt. Then again, maybe the skateboard in question was designed by an astronomy fan.

REVISION: The Hacienda sells licensed Joy Division coffee cups. Err… right.