The Atlantic asks “What Happens When We All Live to 100?” in the cover story of the September, 2014 issue dedicated to the science of aging.

– Thanks to Old Man Burly Caps for the tip.

If you like skateboarding, then you just might be ready for an Evinrude boat motor, later on in life, when you grow up. You know Evinrude owners are born, not made. Right? It’s not like a choice. When you get to college, it’s OK if you experiment a little. Nobody is going to judge you if you try riding a Razor scooter. If you’re worried, just keep it on the DL. 1989 advertisement for Evinrude motors, complete with Gonz skateboard after the jump.

A licensed Burberry skateboard featured in the January/February 2002 issue of FHM magazine. So yeah… $450, which makes a lot of sense. Heat transfers were expensive at the turn of the millennium.

Laura Thornhill featured in Dynamite Magazine #42, published in 1977. Sylvester Stallone on the cover, what is next for Sylvester after Rocky? four more Rocky movies of course. Listen, I don’t care if he only made 3 more or 5 more, so don’t bother to correct me if I’m wrong. This is the third appearance of skateboarding in Dynamite Magazine here on S&A. Complete spread and text after the jump.

Instructions on how to build a pretty weak interpretation of a skateboard, as seen in Lego Club Jr magazine, March/April 2014 edition.

The July, 1965 issue of Popular Mechanics features a five page spread on skateboarding. I had sort of assumed that in 1965, skateboarding was still an “all-American” sport, looked at by the general public as an amusing or cute attempt to imitate surfing. It was surprising to learn that a “prominent psychologist” said that “the skateboard is a symbol of defiance, young people showing their elders that they have scorn for all the things they have been taught about the preciousness of life and safety of limb.” Fortunately the tone of the piece is purely informational, almost instructional in some ways. Vita Pak gets a name check too. Popular Mechanics was (haven’t seen it lately) very DIY oriented, packed with projects and tips for hacking ordinary items for improved functionality. Make has nothing on this.

This is a TDK advertisement shot at Venice Beach circa 1989. I’ve seen this up on ebay before, actually but this one actually comes from the Google Books, repository, adjacent to the digital knoll. It’s from “Spy” magazine… ha. Remember that one? I’m looking at the shape of that board and thinking that might be Dave Hackett. Possibly Steve Olson? Anyone got any other ideas?

– Thanks to Sandor for the tip.

Here’s a short video with some behinds the scenes action on a Nyjah Huston photoshoot for GQ Magazine. I haven’t actually seen a copy of the magazine in some time, but if the web site is any indication, it looks like it’s turning into People magazine, not very sophisticated. If you watch the video on Youtube you will literally get bombarded with overlays asking you to subscribe, like and share videos with your friends, as if they are targeting an early teen audience. It’s totally at odds with their public image, and a little bit like the old SNL Newsforce skit. I can’t show you that skit, you’ll need a Hulu Plus account, but you can watch the Nyjah Huston video without popups after the jump. He looks really comfortable, like he could have a career fallback option in fashion.

– Thanks to Sarib Khalsa for the tip.

Double page spread for the Gap in an issue of GQ. Almost looks like it could be 20 years old… Photo courtesy of Aaron Shims, who thinks you should patronize Black Market Skates, skateboard at Marginal Way, and swears he doesn’t actually have a subscription to GQ

It’s the Cracked Guide to Skateboarding, published in the September, 1976 issue of Cracked Magazine. As a kid, not knowing the history of which came first, I still somehow managed to grok Cracked as a somewhat inferior imitator of Mad Magazine. That didn’t stop me from pouring over each issue I came in contact with. I’ve always associated Mad and Cracked with trailer homes at the lake where my cousin kept his stash hidden from plain sight in his closet. His mother would literally sneer when she’d see us reading them, and she often disapproved vocally of “that trash,” which lent them a small fraction of an illicit quality usually reserved for Playboy and the likes. Sure, there were the frequent Bill Ward illustrations featuring out of place dangerously endowed females, but for the most part it was just adolescent gags and smart-assed comments. Issue 135 of Cracked tackles skateboarding in typical Cracked fashion.