Sewa Kroetkov for Lenovo computers is the focus of a commercial in Lenovo’s campaign awkwardly titled “Make your DO come true.” On the the DP’s list of things to do, maybe reshoot the 2/3 of the action that resulted in butt shots. I had to look up Sewa Kroetkov because I am an old man whole lives in a cabin in the woods, but he’s a real guy from the Netherlands and not a construct of a creative director’s imagination. The example of Sewa giving up life as an accountant to skateboard for a living seems at odds with Lenovo’s target audience. They’re saying he’s a “doer” and people who “do” use Lenovo notebooks. The unintended message is “Screw a straight job, go skateboarding!” – Thanks to Matthijs for the tip.

Mark Ruffalo (the Hulk in the Avengers) is mad about skateboarding, as in he looks like he’s a little crazy in this photo from the Daily Mail. He’s rockin’ a Penny Skateboard (logo visible on the front truck) and some kind of crazy digital camera with a gold lens. – Thanks to Mrs Kilwag for the tip

The two works are Unknown Pleasures and Closer. And that’s it. Everything else, is merchandising. Merchandising of memory. Chances are, if you see anything with the name Joy Division on it that isn’t music, a book or a movie, it’s a bootleg. The quote above is from the 2007 documentary Joy Division which you can (and should) watch for free on Hulu, at least for now. The quote appears in the last few minutes of the film and the speaker is off camera so I’m not sure who it is. The image of a Joy Division inspired skateboard is superimposed over a famous band photo for a few brief seconds during the quote, which I thought was an unusual choice. It could have been used as commentary on Joy Division’s cultural appeal spanning the decades from the 70’s to the new millennium, implying the music is still modern. They might have chosen a skateboard because it looked more interesting than a bootleg t-shirt. Then again, maybe the skateboard in question was designed by an astronomy fan. REVISION: The Hacienda sells licensed Joy Division coffee cups. Err… right.

St. Patrick’s Day graphic from the Powell Peralta page on Facebook. Honestly, I’m surprised there was no limited edition board to go with it.

Last weekend the family went to a Lego event called Bricks Cascade that was small but pretty decent. The center floor was dominated by different creations with skill levels ranging from grade school kids to some pretty advanced Master Builder level accomplishments, a huge chunk was devoted to some impressive WWII era battles. The outside loop had various vendors selling old kits, current kits, and aftermarket compatible pieces, mostly weapons. There were a couple skateboards on display as well.

Concord Foods Banana Pops kit featuring a monkey on a skateboard, and why not? It’s got cocoa in the ingredients, but it’s still only “chocolate flavored” for some reason. Well, what do you expect for $1.28?

The Stooges drummer Scott Asheton passed away on Saturday night, as reported by Iggy Pop. That’s Asheton on the right in a promo photo for the reunited Iggy and the Stooges circa 2010. More details on Asheton’s history with Iggy at Rolling Stone.

A sticker from Adidas that looks to be of 70’s vintage, based on the somewhat narrow skateboard, hockey style helmet and odd implementation of pads. As seen on Ebay.

Tony Hawk has some inside association with talks to bring skateboarding to the 2020 summer Olympics. He thinks’s it’s going to happen. Meanwhile, poor Larry… It’s painful to watch Larry King try to be funny and hip with Tony Hawk on his show “Larry King Now” on Ora.tv. It looks like his new “network” is online only. You can watch the olympics specific bit as an outtake on Youtube. The entire 28 minute interview is online via Hulu, which means it could disappear at any minute. And speaking of Tony Hawk, I just saw part of a schlocky Billy Crystal movie that featured Tony Hawk wiping out in the middle of a vert run because a small child was peeing off the deck onto the transition during an X-Games practice. I am not making this up! It’s called Parental Guidance.

Somebody in Kansas / Missouri trying to hack into the site. What’s your problem buddy?