Rick Howard for Lakai
This Rick Howard commercial for Lakai is pretty effing great. I had a hard time picking a still frame because I didn’t want to spoil it for you. Yeah, that’s quite a build up. I’d like to think that skateboard commercials would be this creative. It’s weird enough that there are actual skateboard commercials on TV, even if they are only on MTV, ESPN, or Fuel. And yes, I realize this isn’t actually a commercial for skateboards, rather skateboard shoes. Close enough.
[Source: Boardistan]
Nice!
So excellent!
Reminds me of my buddies back in high school.
He totally had that double kickflip to Primo.
They’re mocking themselves ala “Yeah Right.” Self deprecating humor is best.
lol
He didn’t put his front foot low enough at the start.
Otherwise he would have had it.
that’s great.