Motion Theory on Evolution

Motion Theory is a motion graphics studio that has done a lot of work you’ve probably seen, like the HP ad for Pharrell (hi res here) that also features skateboarding. They did a short ID piece for ESPN on Evolution, specifically the evolution of skateboarding. Apparently, it aired during the Superbowl, but which one? You can watch it and download it from the Motion Theory site. I wonder if they will notice a bandwith spike? As far as the animation goes, it’s fun to watch. As far as the evolution of skateboarding goes, it stops with what mainstream skaters consider the dodo birds of skateboarding, AKA the vert ramp riders – but I’m sure that’s what the client wanted. – Thanks (again) to Livmo for the tip. yeah, it’s going to be that kind of day.