A Commercial a Day – Day 3: It ain’t Coca-Cola, it’s rice.

Coca-Cola Road Trip: I think this aired in the summer of 2006. In the story line, some kids get bored building their miniramp so they go on a road trip to find some full pipes in the desert. They skate for five minutes and get kicked out. Someone did some cultural research, throwing in terms like “desert water project” and having full pipes in the first place, except the pipes are small and metal. The punch line is “At least someone got to skate.” Gee, maybe if you hadn’t brought seven guys to the session in the middle of the day it wouldn’t have been a problem. These kids need to learn about stealth. All in all though, a fairly innocuous effort. Catch the video after the jump.

Coca-Cola Skateboard Road Trip Commercial

The budget for this commercial must have included the miniramp too. Probably a good way for the director to get a free ramp. Confused by the title of this post, Bamboo kid? Go straight to hell, boy.