Adidas Rolling Links

It’s not the first time someone tried to bring skateboarding and/or Punk Rock to golf. It even predates those old excellent Nike SB commercials from their first toe around. I’m talking about High Speed Productions short-lived Schwing! magazine that was around from 1999-2001. Adidas calls the line Rolling Links, and near as I can tell… actually I can’t tell that there’s any skateboarding influence here at all. I guess you have to invent ways to hype product lines, and here it is, working, because you’re reading about it on skateboarding web site. Marketing seems kind of forced, right down the promo video with a tiny bit of skateboarding tacked on to the beginning and end.

– Thanks to Troy for the tip.

Form MyGolfSpy:

“The golf fashion landscape today is getting influenced by numerous areas across sport, culture and fashion,” said Dylan Moore, Creative Director, adidas Golf. “Like golf, skateboarding is a sport where style is unassuming, individual and with a little bit of attitude. We saw an opportunity to bring some of that design direction from our skateboarding counterparts at the brand to create something truly unique for the course and continue to push golf fashion in a new way.”

Like golf, skateboarding is a sport where companies want to make money.