There was a time, oh, say anything before the year 2000 when this would have seemed inconceivable. Cross marketing between a mainstream commercial brand and a core skateboarding brand? Not a big deal anymore. No, I don’t know how a “Zine Rolltop Lunch Bag” differs from a regular rollmop lunch bag. It must be more hardcore. Check out the Igloo x Independent Collection. I think the “X” is for eXtreme!
