Ryan Sheckler is still a thing, and he’s a thing for Lume Cube. Lume Cube is a wireless flash / lighting system. It’s a pretty cool device actually. They are tiny, waterproof, battery powered strobes you can link together and control with an app to use for discreet, highly mobile and quick photo lighting. In addition to using a smartphone to set up Lume Cubes for use with a DSLR, you can use an additional mount to supplement your phonecam’s lighting. After watching some of the tutorials I have to say that I’m impressed by the system. It’s expensive, but seems very well thought out. One thing that does seem needlessly obtrusive, to use a Lume Cube even once, you’re going to need to provide a valid email address and register the the cube (with serial #) via your smartphone. So what happens if you want to loan it to a friend, or share a cube amongst different phones? For instance, you may use different assistants on different shoots. Why should you have to provide a valid email address just to use the cube? What if the email address and serial # conflict with a previous registration? This is a major deal to me, can you tell? Another instance of needless overreaching by a tech company. An email address to register a product for warranty purposes makes perfect sense, but just to use a physical product? I’m calling bullshit.
Ryan Sheckler for Lume Cube
7-15-2016 by Kilwag modified 8-12-21 - 4 comments
Categories: Annoy, Media Watch
Tags: Marketing, Ryan Sheckler
Categories: Annoy, Media Watch
Tags: Marketing, Ryan Sheckler
7-15-2016 by Kilwag modified 8-12-21 - 4 comments
Categories: Annoy, Media Watch
Tags: Marketing, Ryan Sheckler
4 comments
Jedd Rockwell
Interesting idea, but from everything I’ve read it sounds like it’s worthless as a “flash”. Too bad. I would’ve been surprised if they could make that work in such a small device, tho.
jkp
Gotta wonder if Schekler felt like a tool posing for that photo on the left. He’s in full speed push mode, must have teleported through the steel door.
Riley
Thanks for the article guys!!! Stoked you found the product and I must agree, it’s well thought out. Being waterproof to 100 feet and durable enough for a truck to drive over, this thing is as bright as a motorcycle headlight and doesn’t need a generator, external battery or anything else, so you can take it anywhere, at anytime to skate any spot. Continuous light is a great option to go skate those spots where there’s no direct light source!
Riley
Thanks for the article guys!!! Stoked you found the product and I must agree, it’s well thought out. Being waterproof to 100 feet and durable enough for a truck to drive over, this thing is as bright as a motorcycle headlight and doesn’t need a generator, external battery or anything else, so you can take it anywhere, at anytime to skate any spot. Continuous light is a great option to go skate those spots where there’s no direct light source!
Fortunately the registration is seamless and never conflicts with another phone, so you can register it with multiple phones and use it anytime. There are buttons right on top to control the brightness and flash, so if you don’t want to use the app then no worries! It can be controlled manually as well. Stoked to see the use and looking forward to seeing some more epic night clips from pro skaters around the world!