Featured skateboards: California Free Former model CF-26, Sport-Fun Plus 360, Sport-Fun Shark, Sport-Fun Black Knight.
The 1976 Montgomery Ward Christmas catalog has skateboards on two separate, non-consecutive pages, and total of 4 different skateboards.
The 1976 Montgomery Ward Christmas catalog page 247 features 3 colorful boards from 2 different companies. Unfortunately this page, as found, has been cut off somewhat.
Page 247
Detail
Skateboards
D – “Free Former molded polypropylene flex skate board has adjustable position heavy duty trucks for great versatility on the board. Hardened axles and race nuts, riveted-through design, plated locking hardware make it the toughest skateboard we offer. Raised nose and kicktail design for greater maneuverablity. 1½ in. polyurethane wheels.
60 G 23871 – Ship. wt. 2 lbs. 5oz. ………..$21.99
E – “Plus 360 Freestyle Trickster” molded and shaped polypropylene has heavy-duty 10° double-action die-cast trucks. Toe-up kickback design for greater maneuverablitiy. 2-inch Jumbo “Stoker” Supergrip polyurethane wheels.
60 G 23865 – Ship. wt. 3lbs. ……….$19.99
F – “Shark” fully-molded polypropylene skate board is super flexible, has heavy-duty 10° double-action die-cast trucks. 2-inch Jumbo “Stoker” Supergrip polyurethane wheels.
60 G 23858 – Shíp wt. 2lbs. 6oz. ……….$14.99
All have non-skid surface
1976 Montgomery Ward Christmas catalog page 249.
Detail
“Black Knight” skateboard
All the free-wheeling fun at a low, low price! 23-inch birchwood skateboard has 10° double-action die-cast trucks for great maneuverability. Molded fibre wheels are super responsive – no loose ball bearings. Silk-screened “Black Knight” design. Ship. wt. 2 Ibs. 4 oz.
60 G 23855……….$9.99
The real-life skateboards – Page 247
California Free-Former model CF-26
As seen in this advert.
The classic yellow model, via vicskim2.
You may be skeptical about the “Adjustable trucks” in the copy, but they truly are, somewhat, as seen here.
Here’s a real-life version. Looks like that shiny chrome finish wore off.
Also available in brown.
Sport-Fun Plus 360
This one almost looks like a caricature of a surfboard. From the same folks that brought you the Black Knight. Some pics via VintageMementos. There’s not many of these to be found online, and this is the only one that still has the sticker on it, although it looks like it was peeled off and placed on the bottom.
Alternate board.
Sport-Fun Shark
Here’s one in blue to match the catalog page, as seen at Vintage Salvage Yard Saver.
Generic as they look, these are easy enough to find on Ebay, although they are sometimes mislabeled. So far I’ve only been able to find one image of the sticker, on a scraping site.
The real-life skateboards – Page 249
Sport-Fun Black Knight
The Sport Fun Black Knight graphic looks like it was produced on multiple shapes and variations. The on in this catalog looks closest to the one on the left, below.
Photo as seen at Old School Punk Rock Info
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