I don’t know, can we?

Closeup of a Mountain Dew ad circa 2001. Essentially a retread of the Nike’s “What if we treated all athletes…” campaign from 1997. Good idea, but still clumsy. “We can dream, can’t we?” No we can’t, because there is no “we” that you are implying. i’m not buying it for a second, (now third) pun. […]

Missed that wave

More tarp surfing, this time from the folks at the Mountain Dew ad agency. I haven’t actually seen this one on the air, but a few months ago there was an iPhone ad that featured an Iphone (duh!) playing a video of tarp surfing. Mountain Dew takes it to the next level by employing the […]