Mum-Mum Snax wants you to be active with Yappy Dog! Don Draper is rolling over in his grave because his character proably wouldn’t be alive now, and even if he was, this would kill him. That’s got to be one of the most unimaginative mascot names to-date. Mum-Mum Snax is a brand in the Hot-Kid family of products. I think everything they make is a rice cake derivatives. I’m officially launching my line of skateboarding food mascot clothing now. Bigger box plus a little skateboard button from the web site after the jump. – Thanks again to Seth Levy for the tip.

Nothing to do with religion, Highway Gospel is a documentary on the downhill and slalom race scene that has come of age (again) outside of and in spite of the mainstream skateboard industry. These types of underground skateboarding events harken back to the early years of Thrasher, if not before. Highway Gospel is part of the Hot Docs film festival in Toronto, Canada which runs from April 28 – May 8. From there the film heads west to the DOXA film festival in Vancouver to premiere on May 13th. Trailer after the jump.

Life Magazine covers skateboarding in Florida courtesy of photographer John Falls who went down to Florida to cover the Florida Bowl Rider’s Cup in Kona. And holy cow, that looks like some more artifacts from Thrasherland-style parks in those photos. It’s at this point that I’d like to remind Rick that I still know exactly where your Thrasherland slides are, you know, the ones you loaned me 5 years ago… – Thanks to Seth Levy for the tip.

Busy week at Shrunken Head who is celebrating their five year anniversary with an art show opening at Breeze Block gallery on Thursday, April 7th, 2011 from 6-10pm. Save your hangovers for Saturday, becasue Friday is more Shrunken Head flavored Skate Rock over at Slabtown with Ghost Alien, High Tower, The Narcs, The Pity Fucks and Mercyia. Flyerz after the jump.

I don’t know what the caption means, and of course, there’s no context or credit for the original over at Memebase.com. It’s Jesus H. Christ on the original (sin) wackyboard. – Thanks to MC for the tip.

This week’s Shot of the Week is a photo of Michael “Kalmar” Moschinius taken by Martin Willners in 1981 at Araby-rampen in Växjö, Sweden. A few words from Michael on the shot: The competition in Växjö was part of the “1981 Coca-Cola Cup” which was kind of a swedish championship. It wasn’t a skatepark but a single “Hollywood-ramp” (about 13 foot wide, 13 high and with 10-15 foot of flat in the bottom). It was built for skaters by skaters in a residential area. We had very few sponsors (a local ski-skate-windsurf shop). This was the kind of terrain we had in Sweden these days. No bowls, no pools, no parks, no concrete! We had very few older persons involved at this time and it was almost impossible to find anyone with proper knowledge of the sport who could be judges. Therefore we had to choose tricks from a printed list, write them down and give to judge and then preform them in the exact order during the run. Crazy, but better than nothing! Did you know skateboarding was forbidden in almost all swedish citys during the late ’70s? If the cop came you better run as hell. But it…

Barb Odanaka has a new book out called “A Crazy Day At The Critter Cafe” that features a skateboarding cow in it. She’s been hitting schools and libraries dressed as said cow in promotion of the book. You might think it odd that she’s so gung-ho on the skateboarding cow part, but she’s also the author of Skateboard Mom, a book that was on heavy rotation for the rugrats in the Kilwag house. As far as children’s books go it’s fun and cute. Plus, it’s about skateboarding and it won’t make you cringe.

Fanta has a commercial spot with animated skateboarders in it. I don’t know if they’ve ditched the Fanta girls, but they are channeling pro skateboarders who are channeling punk rockers. I haven’t seen this one on the air yet, anybody else? – Thanks to Seth Levy for the tip.