Category Archive: Advertising
Windows Nokia Timeshift
When I first watched this video I thought was one of those acid tracer scenes where the same sequence is repeated with a start time a few frames later, over and over again, but it’s actually multiple sequences composited together. It’s pretty impressive, and it ought to be considering the spent over 480 man hours on the editing alone, not to mention shooting the original sequences. It’s pretty flawless except for the 47 second mark where a skateboarder (Cory Juneau) appears out of thin air without dropping into the bowl. The behind the scenes video is pretty interesting too, despite the severe levelness of the director’s voiceover. He’s so stiff and awkward, especially when trying to sell the Nokia Lumia 930. It’s almost comical, considering Windows Phone’s faltering performance in the market. True story: I was at a BBQ the summer with a bunch of Microsoft employees. As an Apple fanboy it was interesting to hear the shop talk. When they started talking about the phone platform it was as if someone let all the air out of the conversation. Guys who can basically get Windows phones for free were giving up on them, with no foreseeable relief in the…
Lexus Hoverboard Park
Well it’s here. The hoverboard park of the future, as well as details about the board and the park. It’s both amazing and quite a letdown at the same time. What you can do with this Lexus built hoverboard is pretty amazing. In some ways it’s the promise of Back to the Future delivered… with one huge exception: You are limited to riding on a predefined track. In spite of all the talk of innovation and and achieving the impossible, it’s basically a maglev train that you push with your foot, with a few oversized Hot Wheels style jumps thrown in. Is it anything new? Not really. Is it freaking cool? Yes. Lexus spent over a year and who knows how much money developing this concept. Is it better than the Hendo hoverboard? That’s a tough call. The Lexus version is more fully realized, from a demonstration point of view, and the nature of the fixed track means you aren’t going to slide out constantly like a snowboard on ice with no rails. In that respect, the Lexus version is more like a skateboard, however the Hendo’s ability to pick an infinite number of paths (as long as it’s on…
Parkour & Destroy
This is a 2012 KSwiss advertisement for a parkour shoe, excuse me, Free Running shoe called Ariake. It features a cat from Guadeloupe named Sébastien Foucan who is allegedly the founder of free running which is completely different from Jackie Chan and Parkour, and has nothing to do with it in any respect. Of course, the only reason it’s here on Skate and Annoy is because a skatepark always makes a good location for a product shoot of any kind. Is that freaking PVC coping on that quarterpipe? [Source: Adrants]
JCPenney Catalog from 1993
I’ve featured a handful or two of pages from Christmas catalogs and store advertisements from the 60’s, 70’s and 80’s, but this JCPenny (1993) is the first from the 90’s. Or it isn’t. I can’t tell for sure. A Bart Simpson skateboard is no big deal, but for the discerning reader of S&A there’s more to it than meets the eye. First off, there’s the awesome “pro quality” knee and elbow pads. Also, the country of origin is listed in the catalog descriptions. I barely glanced at the nondescript dinosaur skateboard until I read “Made in the USA.” Sure enough, if you squint hard enough you can see a tiny Nash logo where the wheel well should be. So that’s interesting, right? Maybe not. I’ve seen and thought I posted this Snoopy board before, but I guess not. It’s scooter/skateboard combo with cool illustration of Woodstock in full downhill racer mode. The funny-isn thing about this deck is the fact that they have a giant registration mark from the screen printing process visible over the front trucks. I guess they assumed everyone would attach the scooter handle. A quick search on S&A reveals Snoopy posts are in short supply. I…
For any occasion
Avert your eyes from this advert found in the June 21st, 2015 edition of the NY Times magazine. Brian and Brody are sporting their finest for Father’s Day. Countess Mara makes accessories for any occasion, as long was the occasion calls for a tie or a bowtie. Send them your skate photos, you could end up in their next national advertisement. – Thanks to Tallboycan for the tip.
Fruit Shoot with Stefani Five-0
It’s been about 4 years since Skate and Annoy mentioned Fruit Shoot, but they’ve been shredding it up while our eyes were averted. They’ve got a YouTube channel that “…is the place to get all your info on Skills, whether you’re a football freestyler, a skater, a BMX flatlander, a dancer, or an urban gymnast.” I know skateboarders and Urban Gymnasts have historically been at odds with each other, vandalizing each other’s hal pipes and parallel bars, but the time has come to live peacefully amongst the larger Extreme!® community. To help you uncover your skills they’ve unlisted the talents of skateboarding pro (?) Stefani Five-O. They’ve fixed a series of skateboarding tutorials that she hosts. She actually skates in some of the basic ones, but hands off the more difficult moves to an accomplice. I guess she’s no Nikki Rose Quinlan. Who is she? You can meet her in a video bio. Up top is a screen capture from the Netherlands version of the Fruit Shoot web site. Skateboarding tutorials with Stefani and a couple TV commercials after the jump. – Thanks to Matthijs for the tip.
Stash Block & Go Block
We ridicule a lot of so-called skateboard improvements here on S&A, but here’s one that actually could be useful for a select subset of skateboarders who already use riser pads. Why not have the option to stash “something” in your risers or pop in a mount that holds your Go Pro? That’s probably the biggest seller right there, one that I’m surprised GoPro doesn’t already offer. I wonder if it’s similar to the setup they use on the Sony Action Cam. If you want to buy them you can fund their Indiegogo campaign. They are also trying to fund a much less novel idea in the form of another clear skateboard. I guess it’s worth noting that the deck is made from bulletproof glass, so if there’s a drive-by shooting you can hide behind it.
The truth about death boxes
This image came from TheTruth.com about a year ago. Another installment in the car as skateboard series, or in this case, model truck. Must have a skateboarder in charge of this setup, because instead of a straight 50-50 grind they went with an alley-ooo. – Thanks to Kevin Live for the tip, last year.
Playtex Sport Pads
This not the first time skateboards have been used to sell feminine protection. Recall Stayfree Maxi Pads in 1978. Playtex has a print ad and a TV commercial in rotation for their Sport Ultra Thin line of pads. Who is this woman (Update: She is Nikki Rose Quinlan.) and where was this shot? Catch the commercial and the advert after the break. Somewhere in this post there’s a joke about helmets and pad nannies, but I can’t find it.
Sony Hawk
Tony Hawk for the the Sony Action Cam, otherwise known as a Go Pro camera with an awkward form function. The promo video on loop in the display features Tony Hawk and Lizzie Armanto, selfie sticks and and even a bracket for mounting it under a skateboard. I should have got a screen cap of that bracket, as it looks like there is no skateboard specific bracket, but the video did briefly show a camera snapping into a bracket in front of the rear truck. I ‘d like to see how the made it work with their universal bracket. “Retired” sports figures are still used to sell products, but Tony’s the only one who can still perform up to the standards that made him famous in the first place. He’s not standing around with a bottle of talcum powder like Shaq.











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