Category Archive: Advertising
The End of Transworld
The End of Transworld, Volume 1, #3 that is. Just posted the last of the adverts in the gallery, including Bob Denike for Seaflex, Lester Kasai for Sims, Chris Baucom for Walker, Rector Riot Gloves, and other gems from 1983. So far that’s a grand total of 295 ads in the the gallery. Currently on the scanner: A July, 1977 edition of Wild World of Skateboarding.
The Mercury
This is hard drive cleaning time an illustration by Tim Root, for the Portland Mercury, that dates back a couple years. It might have been a cover, or t-shirt, or both. I can’t remember. Tim’s illustrations for Stumptown Coffee have appeared here before. Who is Tim Root?
Skateboarding Nesquik Bunny Part 2
This is the print campaign associated with the 1994 TV commercial and toy prize giveaway uncovered in the Mega-Nesquik post from last year. This one was found on Ebay Italy by “Cool Steve.”
Gone to pot
StayTrueToYou.org is part of a public service campaign trying to convince teenagers in Oregon not to smoke pot. It’s likely funded by some of taxes imposed since the recent legalization of marijuana in Oregon. The trouble with running a campaign like that on social media is that allows all kinds of predictable commentary from the peanut gallery. This radical stock image posted on Instagram states “Pot can make it harder to learn new tricks,” but it prompted a response from an ever helpful young adult that said “Not really, I learned how to skate while being high :)” Earache my eye. This banner was spotted at the mall, surrounded by mall-grabbers. You know what else can make it harder to learn tricks? A bunch of girls with their feet hanging over the coping.
Amazon Kindles Skatepark Abuse
Amazon Kindle has contributed to the advertising phenomena in which people go to a skatepark to engage in activities that don’t involve skateboarding. Usually it’s a TV commercial involving some radio controlled vehicle, or the next yo-yo abstraction. This time it’s a print ad in Time Magazine with a cute little girl sitting on the deck of a skatepark (which one?) enjoying a good novel instead of skateboarding. It’s perfectly reasonable, as long as she is reading the Secret History of the Ollie. The all caps text highlighted on the warning sticker works as an unexpected shout out to a certain truck company. – Thanks to Tallboycan for the tip.
The J is for Japanese
Michael J. Fox made some commercials in Japan for the Honda Integra in the late 80’s and early 90’s that were essentially designed to remind you that Fox was in Back to the Future without having to pay Robert Zemeckis and and Bob Gale. This is a print piece that looks like it was probably a magazine feature and not an advertisement. The Chris Miller deck dates to 1988 according to Art of Skateboarding, but the print piece appears to be from 1989. Because I first saw it on FB, it’s nearly impossible to trace to it’s original Internet source, but it might be this Michael J. Fox fan Tumblr. Unfortunately, there’s no real information about what it says or what it’s from. It’s likely related to the commercials because although none of the 5 versions I saw contain any skateboarding, a few contain scenes with the red guitar shown in this print piece. UPDATE: Added a vague translation.
Travel Portland, just don’t move here.
Travel Portland commissioned and published a series of “zines” for use in their campaign to entice people to travel to Portland and spend money. Included in the series is FSBS (For Skaters By Skaters) which is a guide to Portland skate spots, shops, parks, etc… We all know skate-tourism attracts scrounges who tend keep their wallets closed as much as possible, excepting trips to the beer aisle. Still packaging it as a “zine” (in quotes again for a reason) does make Portland seem hip. I’m starting my own zine to discourage people moving here from California to buy newly built houses on lots where cool, old buildings with character recently stood.
Are you Vibing me?
This is advert for Vibe, an iOS app that Adobe can’t seem to decide whether or not to promote it as theirs or not. What does it do? It makes short videos with semi-automated cuts between selected stills and videos from your library, and adds a soundtrack to it. Then you can share it. Super. It’s a free app, and the sharing is meant to happen on the usual social media platforms, so you have to wonder what Adobe gets out of this.
Soloshot
Soloshot is a great piece of technology for those who can make use of it. It’s a camera mount that will track a radio tag for up to 2000 meters. Basically you wear it and your camera mount will pan and swivel to follow you. You can get one that is just a base that you add your own camera to, or they sell one integrated that also allows for automatic zooming. You can program camera moves into it. This sounds like a paid product placement, but it isn’t. Cool technology for sure, but not so useful for skate footage. If it works well and you need this kind of thing, excellent. As far as using it for skateboarding? I suppose if your friends are tired of shooting you… but as you know, good skate footage usually requires more intimate angles. That might be why the skateboarding part of the promo video only lasts about a second. I still want this, but have no idea what I would use it for.
Here’s a tip; Get a job!
I saw this add for the online freelance market Upwork.com on Facebook while I was neglecting my own freelance duties. Also, I’m not sure if I’m using the semicolon properly in this post title, so maybe copy proofing is not the job for me. Apparently this guy’s “highly specialized project” was shooting some sort of hybrid freestyle skateboarding/rap video. Unless that’s supposed to be a phone and not money. Freestyle selfies?











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