Seriously. Joining a semi-pro hockey team and quitting his bread and butter sponsor Element in a few short weeks? His new skateboard company is called By the Sword, No wait, try this one instead. The OC Weekly interviewed him about it. He’s also setting up a skatepark tour where you can buy tickets to hang out with him. I’m sure he’s got another movie or two in the can or in the works. He’s a busy, busy guy who makes some odd decisions. He must be putting the fear of God into his press agent because it seems like I get an email every other day. The image above is a still within a still from the Mike V promo reel. He should have put news footage of his brawl outside the hockey rink. It’s probably not in the best interest of promoting the Mike V franchise, but it would have demonstrated a good sense of humor.

I’m pretty sure this is the same board from Rob Dyrdek’s Fantasy Factory. It’s pretty tame video until you get to the end part where the guy jumps off and appears to get run over. I can’t believe they let that thing roll unchecked, and then didn’t follow through. There’s probably more footage elsewhere, looks like it’s on Woodward property. Check it out on MSNBC. – Thanks to Egbert and Kelly Hillyer for the tip.

Friday night only at the Clinton Street Theater. All ages show at 7pm. 21 and over at 9pm. It looks good if you are into a Wes Anderson/Spike Jonez/Michel Gondry vibe with skateboarding as a plot device to boot. Might be the first time a skateboard drama doesn’t suck. Check out the trailer.

Frigo string cheese man (does he have a name?) loves skateboarding. Head on over to the Frigo Cheeseheads web siteto watch him get radical and play a bad skateboarding game. I think they might have used a skateboard on packaging at one time as well. I know I have a used string cheese wrapper with a skateboard on it somewhere in my boxes of crap (I mean important socio-historical artifacts) in the basement. – Thanks to Mark Pendergrass for the tip

The Gatorade Free Flow Tour hits the Department this Saturday July 10th. Get some before it shuts down. The Department, not the contest series. The Alliance of Action Sports puts on this tour and the Dew Tour. I saw some of the Dew Tour on TV the other day under the program name of “Action Sports.” More interesting is the fact that they aired a commercial for their online store. I don’t know if they are carrying their own inventory and doing their own fulfillment or… hold on. I just called the 800 number, and once I got past the corporate phone tree messages, the person that answered said they were from StandardBoardShop.com.

Back to the Future stunt footage mixed with Herbie Hancock. Whrrrrrit whit wirrrrrr. Wrrrrit rrrit rrrrit whirrrrrr. – Thanks to Adlan Farazi for the tip.

Athleta catalog cover for summer 2010. There might be other images hiding on the Athleta web site, seeing as how they are for more or less seriously atletic women, it’s not Delias, you know. Although Delias does own CCS. Those are not appropriate skate shoes young lady. – Thanks to John Egertson for the tip.

The S&A secret agent form Amsterdam found these mannequins at a http://www.desigual.com store in Amsterdam. I say “secret” agent because he comes from a country with a comparatively liberal attitude towards sex and drugs, and yet he feels it’s best to remain closeted about being an adult skateboarder. Sorry Matthijs, you’ve been outted. It’s not a choice, you were born that way. Come to Portland and live your lifestyle out in the open. Congratulations on your excellent taste in grip tape.

Stock image photos of hipster skateboarders and photoshopped stickers of social networking icons. Not much else to say about this login screen for Yahoo mail, except… – Thanks to Andy, Andrew, G… … and Nik for the tip.

The new iPhone has a nicer camera than the old ones. I have a 3G, and it’s truly an art to get a usable skate photo with it, but the prize is all that much sweeter if you manage to get one. I had an idea a few years ago to make a print edition of a skate zine made entirely with cell phone pictures. It was several years ago actually, because I was still gainfully employed. MC bought a cheap stick on wide angle adapter for his phone. I think Mark said someone ought to make a camera with a phone, instead of making a phone with a camera. Still, there’s something to be said for the aesthetic. You make the most with what you have, flaws and all. Crappy plastic film cameras are all the rage. The image above is from an iPhone camera review of sorts on Boing Boing. The new iPhone camera has a bump in the megapixels and possibly even a faster shutter mechanism with reduced lag. Pretty soon people are going to start hording vintage iPhones for the camera effects like Holgas. Maybe there will be a Hipstamatic flim/lens combo in the future that…