Category Archive: Media Watch

sugar-energy

Sugar is Energy Food. You Need Some.

A vintage advert for CSR Sugar in the September 29’th issue of Australian Women’s Weekly. Apparently, sugar is a crucial part of any good diet. Must have been the same doctors who used to say smoking was good for you too. Available at Side Street Vintage in Brisbane, Australia. – Thanks to David ODK for the tip.

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landlubber1

Nothing is better than Landlubber clothes

A poster for Landlubber clothes dating back to 1978. Naked with a backpack, skateboard and a notebook, huh? Nothing is better than landlubber clothes? Oh… if you don’t have Landlubber, you might as well wear nothing. The seller needs some help with photography skills. This is one of the most haphazard auction shots I’ve ever seen. There isn’t a decent shot that shows the whole thing in a straight forward view.

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Death Wish Coffee and The Late Riser

This is a commercial with skateboarding in it that I can get behind. Death Wish Coffee presents The Late Riser. – Thanks to Mezmer for the tip.

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Skater Boi Pause Mag fashion

Skater Boi Gives Pause

Pause magazine wants to redefine men’s fashion: The skater boy is the contemporaries new man and fashion wants him for their own.AW or SS it doesn’t matter….THIS IS THE FUTURE. This guy so surreal looking I can’t even laugh at this. A one point the video is like Charlie Sexton in a Devo video. Sometimes he looks like a computer animation. The model is one angular mofo. The video runs from skateboarding to motocross to a quasi bullfighter look. I keep expecting Ali G or Bruno to pop up. And the title, so hopelessly out of touch/fashion. That was popular in 2002! I don’t know why, but this whole thing fascinates me. It makes me want to stand in the corner of a skatepark and do the fake make out thing with my hands around my back. Yes, I know there are no corners in a skatepark. “Bonus” Avril Lavign video after the fashion disaster. [Source: Caught in the Crossfire]

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lenovo

Sewa Kroetkov for Lenovo

Sewa Kroetkov for Lenovo computers is the focus of a commercial in Lenovo’s campaign awkwardly titled “Make your DO come true.” On the the DP’s list of things to do, maybe reshoot the 2/3 of the action that resulted in butt shots. I had to look up Sewa Kroetkov because I am an old man whole lives in a cabin in the woods, but he’s a real guy from the Netherlands and not a construct of a creative director’s imagination. The example of Sewa giving up life as an accountant to skateboard for a living seems at odds with Lenovo’s target audience. They’re saying he’s a “doer” and people who “do” use Lenovo notebooks. The unintended message is “Screw a straight job, go skateboarding!” – Thanks to Matthijs for the tip.

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ruff

Mad about Skateboarding

Mark Ruffalo (the Hulk in the Avengers) is mad about skateboarding, as in he looks like he’s a little crazy in this photo from the Daily Mail. He’s rockin’ a Penny Skateboard (logo visible on the front truck) and some kind of crazy digital camera with a gold lens. – Thanks to Mrs Kilwag for the tip

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joy

Merchandising of memory

The two works are Unknown Pleasures and Closer. And that’s it. Everything else, is merchandising. Merchandising of memory. Chances are, if you see anything with the name Joy Division on it that isn’t music, a book or a movie, it’s a bootleg. The quote above is from the 2007 documentary Joy Division which you can (and should) watch for free on Hulu, at least for now. The quote appears in the last few minutes of the film and the speaker is off camera so I’m not sure who it is. The image of a Joy Division inspired skateboard is superimposed over a famous band photo for a few brief seconds during the quote, which I thought was an unusual choice. It could have been used as commentary on Joy Division’s cultural appeal spanning the decades from the 70’s to the new millennium, implying the music is still modern. They might have chosen a skateboard because it looked more interesting than a bootleg t-shirt. Then again, maybe the skateboard in question was designed by an astronomy fan. REVISION: The Hacienda sells licensed Joy Division coffee cups. Err… right.

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bananapops

Banana Pops

Concord Foods Banana Pops kit featuring a monkey on a skateboard, and why not? It’s got cocoa in the ingredients, but it’s still only “chocolate flavored” for some reason. Well, what do you expect for $1.28?

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dream big california

Burnquist Dreams Big

Bob Burnquist and crew (including Jeff King) built a classy looking floating miniramp as part of a PR campaign to (Warren) bolster California tourism. Visit California, where all your dreams can come true. This commercial speaks directly to 1984 Kilwag. I remember my first time in California, actually visiting some of the places I’d read about and seen in Thrasher like venice Beach, the Nude Bowl, and random grade schools with banks. It was like making a pilgrimage to Mecca. Dream Big was filmed in 2013, but I didn’t see it until recently. It looks super fun, kind of small, almost anticlimactic in the context. Maybe their budget didn’t allow them to dream bigger. Still, it’s great that things like this are being built. Don’t forget to visit California.

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Tony Hawk on Larry King Now

Tony Hawk on Larry King and the Olympics

Tony Hawk has some inside association with talks to bring skateboarding to the 2020 summer Olympics. He thinks’s it’s going to happen. Meanwhile, poor Larry… It’s painful to watch Larry King try to be funny and hip with Tony Hawk on his show “Larry King Now” on Ora.tv. It looks like his new “network” is online only. You can watch the olympics specific bit as an outtake on Youtube. The entire 28 minute interview is online via Hulu, which means it could disappear at any minute. And speaking of Tony Hawk, I just saw part of a schlocky Billy Crystal movie that featured Tony Hawk wiping out in the middle of a vert run because a small child was peeing off the deck onto the transition during an X-Games practice. I am not making this up! It’s called Parental Guidance.

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  • Athena Catalog Mega Drop – Skate and Annoy: […] This profile looks familiar too. Not Bullets, but maybe Blurrs? […]...
  • Athena Catalog Mega Drop – Skate and Annoy: […] stock. Starting at the top, some helmets that appear to be based on designs from Norcon and Cooper. I suppose it’s possible they were the original manufacturers of those helmets, Coope...
  • Dave: I'm a bit late to the party here bit I've been packing for a move and come across my old skateboard. The plexiglass ThunderBoard. When I started looking it up l, this blog came up and I found the ar...
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  • Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?: Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?...
  • John Meaney: Hi by any chance do u have any others and would you be interested in selling one...
  • william mcgill: i am wearing that shirt right now...
  • Deborah: Feel free to reach out i can share info about my grandpa Cecil Schertz. And yes Aaron created the Native logo for him...
  • Eddie: Found this in 2026, so I recently acquired this gonz first model board through an uncle that got it at a thrift. I knew it was old but needed the verification and this article helped me out a lot. Kne...
  • Ashley Harris: I'd like a free catalog please...
  • Szin napalm: My girl has one of these and I put some monster truck style offrad wheels on it the thing is beast. I'm trying to get her to put longboard trucks on it like these reverse style 😀 I got...
  • Matt Be: Those were great starter boards. So many kids got one after graduating from the plastic banana boards. After wearing out the Executioner, it was time for a "Pro" board....
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  • iDL: Silverstar was a subsidiary of Nicotine Wheels/East Coat Urethane. Originally Ricky Oyola set up Illuminati as a subsidiary of Zoo York but had to close the company due to an existing copyright on ...
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  • Ken: This is a great write up about Surf MC’s. Totally terrible. Wow. I don’t remember them in the 80s, but I grabbed the Surf or Die 12” single from Goodwill the other day. I may file a law suit aga...
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    Category Archive: Media Watch