Cereal toys used to be kind of interesting, or at least they held the promise of being something cool, which leads us to this balloon powered skateboard. Unless it was heavy and the balloon was really small, this collection of future landfill probably didn’t roll at all. More likely it just sort of turned over sideways and skipped across the the floor. They really went all out for these, 6 designs available in 4 colors. The seller is asking an insane $50 for this (cut up) 70’s era Cookie Crisp cereal box. Cookie Crisp was first introduced by Ralston Purina, so it must have been a salvo in the war to name cereals unlike anything remotely healthy. (See Super Sugar Crisp)

UPDATE: 3-19-26 – Added some pics of the actual cereal toys and a 1986 Cookie Crisp TV commercial with skateboarding in it

It’s Sugar Bear from Super Golden Crisp, originally called Super Sugar Crisp. Some time in the 80’s Post decided that a cereal with the word “sugar” in the name wasn’t a good idea. Sugar Crisp commercials would often include an brief environmental message on the storyline in the 70’s during the first wave of popular ecology awareness. All that before invariably giving someone a “super vitamin punch.” Maybe that’s why I was anemic as a child, not enough Super Sugar Crisp. This cereal box with a skateboard themed picture hunt game dates to 1992. For “extra fun” you can try timing the game. Whee!

– Thanks to BPA for the tip.

Kickers looks like it was the 70’s equivalent of Sketchers, only slightly more hip. May not be anthropologically qualified to make that statement, so I depend on UK readers to chip in here. Although that is Rod Stewart in heyday, who was much cooler than Kim Kardashian, Tori Spelling, Britney Spears and even Wayne Gretzky. It’s unclear whether the Kickers shoe brand ever had an actual skateboard team considering the lack of functionality in those high heeled shoes that look more at home on Slade or Rod Stewart than they do on anyone riding a skateboard. They did have a sticker though.

Ellray Jakes and the Beanstalk was written by Sally Warner and illustrated by Brian Biggs. There’s one skateboard illustration on the cover, plus two on the inside. When my second grader finishes reading it, I’ll have him write a review.

Can Ellray master the moves in time to win his friend back?

EllRay Jakes may be the shortest kid in his class, and he may get into trouble from time to time, but he can always count on his best friends Kevin and Corey. But lately, Kevin has been skateboarding with the meanest boy in class. Could EllRay be losing one of his friends?

Not giving up without a fight, EllRay asks his older neighbor to show him a few jaw-dropping skateboard moves—like ollies and kickflips. EllRay must learn as many tricks as he can before the secret boys-only third grade skate-off. But will it be enough?

This is a panel that originally appeared in the Adventure Time comic issue 15, released in April of 2013. I found it in volume 4 of the omnibus edition. To my knowledge, Skateboard Princess has only appeared in this single panel of the comic book series and has yet to make an appearance in the animated series. OK, so it’s really just Princess Bubblegum referring to herself in the 3rd person as Skateboard Princess, but the wiki treats her as a distinct character. The princesses in this story helped Finn and Jake recover from a spell cast by perennial jerk Magic Man. He’s simultaneously one of the most annoying and enjoyable characters in the Adventure Time world. Speaking of frustrating jerks, whoever made the decision to eliminate show-specific sections of the Cartoon Network website is clearly related to Magic Man. I wonder how Pendleton Ward feels about it.

Here’s a trio of advertisements featuring Tony Hawk that range in date from 1999 to 2005. All of them are for non-skateboarding products and were taken from assorted comic books. Take what you want, but eat what you take.

Tony Alva talks about what it means to be a renegade both in youth and as a middle aged adult. Part of their Renegades series, this is original content from Playboy Magazine, which seems to be trying to reinforce itself as lifestyle guide for aspiring, hip, professional men, just as it did in the 60’s. I wouldn’t know because I haven’t looked at a Playboy since, you know, shortly after the Internet was invented.

– via Eric Smith on Facebook.

This commercial for the 2015 Mitsubishi Outlander GTV features two interesting things; A mother nagging her son to wear his helmet and a soundtrack by The Faction! I would have been more amazed by this had it not been for the fact that bands like the Clash, Ramones, Sex Pistols, and the Buzzcocks have already appeared (via soundtrack) in commercials. Actual skate rock for a skateboarding scene in a commercial? I guess that is unexpected.

[Source: Ispot.tv – via Doc SkateRock]

I hope everyone gets the skateboard they asked for for Christmas, Hanukkah, Kwanza, or whatever you celebrate. This is a still from a short sequence in a new animated Christmas special called Elf: Buddy’s Musical Christmas.

Empty, anxiety, surprise, encouragement. All of these emotions can be found in these Eurosport station identity spots from 2011. You can watch just the skateboarding bit, but if you have a bit of time to kill you might enjoy some of the overly enthusiastic, awkward english voiceovers featured in the behind the scenes clip. It’s almost like watching an english language release of a Japanese cartoon, except filled with marketing talk.

– Thanks to Matthijs for the tip.