Category Archive: Media Watch

gadget-pif

Pif Gadget

Two more from Vintage Toy Advertiser. On the left, an ad from a 1977 issue of the French comic book Pif Gadget with a contest to win among other things, one of 300 rolling surfboards AKA “surfs a roulettes” AKA skateboards. On the right, a crazy skateboard shirt from a 1978 issue of Pif Gadget. It’s 1978 and there’s no skyhooks on that skateboard. How did they get that photograph of an unobstructed bottom view of a skateboarder seemingly getting air? Was he skating on a sheet of plexiglass? It’s clearly just a rolling shot, so where’s the harness and the wires?

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target-curren

Target Welcomes Curren Caples

I didn’t know Target had a skate team besides the Flying Tomato. They made a promo video welcoming Curren to the team with a clever moment where Curren sticks an employee name tag on a red shirt as he’s walking in. It also has the typical Rorschach test response elicited from any skateboarder who’s ever seen a Target store in the form of skate footage on those big red concrete balls that sit out front. So I guess that’s their way of letting us know those spots are not a bust? Probably not. I don’t think Curren Caples is a household name yet, so it’s unlikely we’ll see this air on television. Why are they welcoming Curren Caples to Target? Are the looking to replace the Shaun White clothing line at Target?

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wile-e-coyotes

Wile E Coyote Has the Willys

This from an advertisement for MPC snap together model kits featuring hot rods for Road Runner and Wile E. Coyote. The advert appeared in an 1972 edition of a comic book called The Unexpected. In 1972 MPC models put out a snap together model with Roadrunner and Wile E. Coyote. Wile E’s kit came with a skateboard. In 2011 Round 2 Models put out a re-issue of the kit. Wile E. Coyote was a separate PVC vinyl character, but the skateboard still had to be assembled from the model kit. I have not been able to find any pictures of the original kit assembled, but there were only 3 colors used for it as well, black, green, and chrome.

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90s-adverts1

Refocus

I’ve got two magazines worth of vintage skatemag ads scanned and posted in the gallery, one from the 70’s and another from the 80’s. I’ve got loads of scans from the 70’s ready to add and some interesting UK-based ads to scan from the 80’s but I figured I’d better do at least one mag from the 90’s or I’d likely never get to it since that’s the decade I find inherently less interesting. Shoe adverts are in abundance. Companies and pros sprung up overnight like mushrooms and disappeared just as quickly after you come down from the bad trip. There are companies I can’t ever remember seeing and due to esoteric ad copy I can’t even tell what the product is that is being advertised. For instance, this ad for Silverstar has me scratching my head. While I actually like the aesthetic and the nonsensical message has a certain poetry, I can’t tell you what Silverstar is without a historical reference. One thing I do enjoy about the ads from this era is seeing the once mighty gasp for new life in the changed industry landscape, with companies like Vision stooping as low as to republish pictures of Mark…

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aba-journal

Legal Rebels

Skateboarding on the cover of the September 2015 issue of the American Bar Association magazine AKA the ABA Journal. The cover stunt person looks like a cross between Michael J Fox and Mark Wahlberg. I like the out-of-focus statuesque lady in the background. Is it just me or does her board look like an out of scale (too large) photoshop job. It appears that the cover is just used to illustrate the concept of a “Legal Rebel” and is not skateboarding specific, although it looks like the board in the photo might have actually been produced. Skateboards (still) = Rebels. – Thanks to Sam for the photo.

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muscle

Musclebound old freak loves Tony Hawk

It’s an advertisement disguised as Muscle & Health magazine. Check out the beanie and please don’t tell him I called him a freak. – Thanks to House of Neil for the tip. I guess he’s into… err… men’s health.

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ronald-glass

Corporate Death Coffee

Ronald McDonald shredding a miniramp on this glass coffee mug from a McDonalds in the United Arab Emirates. I didn’t even know that they had McDonalds in the UAE. This is exactly the kind of thing I usually buy, though not when it costs $20.

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mrchristies

Mr Christies

Spotted in Vancouver B.C., Mr Christies mini Oreos. – Thanks to Stephen B for the pic.

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weareblood

We Are Blood Portland Premier

We Are Blood is a film by Ty Evans that celebrates “the universal bond created by the simple act of skateboarding.” In case you’re thinking you’ve heard and seen that before, this is the first skate feature shot in 4K ultra HD. The “massive sound and amazing visuals” were meant to be experienced in a theater. This is not your usual low rent screening of a skate video you might be accustomed to watching in aging arthouses an dingy brew and view theaters. Even Thrasher is impressed. If you can believe it, We are Blood is being screened at the Empirical Theater in the Oregon Museum of Science and Industry. We are Blood screens on September 1st in the Empirical Theatre at OMSI (1945 SE Water Ave, Portland) Watch the trailer here.

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damon

Damo and Darren at the Skatepark

Hey kids, its a Damo and Darren cartoon! Episode 2 takes place at the skatepark. Good stuff from Michael Cusack. Audio track is NSFW.

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  • Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?: Ciao, incredibile... io ne ho a casa uno uguale, mi era stato regalato da piccolo, quanto può valere?...
  • John Meaney: Hi by any chance do u have any others and would you be interested in selling one...
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  • Deborah: Feel free to reach out i can share info about my grandpa Cecil Schertz. And yes Aaron created the Native logo for him...
  • Eddie: Found this in 2026, so I recently acquired this gonz first model board through an uncle that got it at a thrift. I knew it was old but needed the verification and this article helped me out a lot. Kne...
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  • Lee: Like Jason already said, the Conquering Warrior was a real complete and it was also my first proper skateboard (I don't consider it my first proper pro board). It was sold in sporting goods stores in ...
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    Category Archive: Media Watch