That’s no typo in the the title, it’s editorial commentary. The April 20th issue of Entertainment Weekly has a “Style” page with this breaking news: “The latest hip-hop style trend? Skateboard Chic.” Apparently, the style is called Skurban. The layout features a couple DGK decks in the layout, and assorted trite skateboard culture observations. If you can stomach it, you can see and read it all after the jump.

What, no Don’t shred home without it? Err, yeah. Here’s an American Express commercial featuring Shaun White, who needs his credit card to allow him to fly from California to Utah, Canada, Japan and Norway at the drop of a hat. I thought that was what his sponsors were for? Apparently, American Express is trying to tap the demographic for spoiled rich teenagers. Is it just me, or is post-puberty Shaun White starting to look like Howard Stern with red hair? Oh yeah, the gimmick in this commercial is the old skateboarding used as transportation indoors – look at me, I’m radical! Extra points (and $, I’m sure) to Shaun for managing to get a Volcom shirt in the shot as well. Check out the commercial after the jump.

Troy Sliter sent this link to an old clip about a Ffej demo in Canada. Some pretty great skating but the standouts are the banal commentary about boards with wheels and the general cluelessness of the news guys. Oh and Kurt Stoodley -although he’s certainly no Gary Lumpkin.

Current TV is a “Network” made up of short video segments produced by their own resources as well as those in their community of viewers. I put network in quotes because I’ve never seen the channel or any of it’s shows. It sounds like something you’d read about in Wired magazine. A kind of a hybrid and hopefully higher quality YouTube with quality assurance department. You can even get paid if your content gets aired on TV. What does this grand experiment mean to you? Toyota is sponsoring a channel of “pods” (I wonder what “pods” refers to?) called Current Edge. Right now there are some good skateboarding segments up there, most notably the Texas Sized Ramps which covers the Death Star and Banana Farm, which you may have seen in the likes of Thrasher or some other mainstream rag. The Renegade Concrete pod on Marginal Way in Seattle is just OK, and the one on the Dublin Skate Scene seems a little generic, at least the first 20 seconds do because it craps out abruptly. [Source: Too Old To Skate]

Street boneless in a TV commercial? Yes, but it’s European, so maybe that explains it. Check out this fun commercial for Goodyear Eagle tires. You can almost taste the spring air in the first few moments. – Thanks to Eric Cherry for the tip. [Source: Flabber]

Mark Conahan made a comic with featuring the skateboarders on the Tootsie Roll Pop wrapper. Today I saw on the Krux web site that they have some shirts called “sucker” featuring the appropriated art. Nice job Krux, but a bummer for me because I was working on something similar for a different project. I guess that is why Krux (AKA N.H.S.) is a real company, and my operation runs out of a basement. Oh well, you snooze, you lose. If by some chance you’ve never noticed the skateboarders on the Tootsie Pop Roll wrappers, keep reading.

Actually those guys aren’t actually trying to spread any musical gospel, I’ve just been dying for an excuse to use the STFU acronym in a post title. Pierre Luc Gagnon Says “Skate Culture Isn’t Just About Punk Rock Anymore” in an article in Chart Attack (Your Canadian Music Source, eh?) and Tony Hawk is narrating a feature documentary on the 90’s punk scene.

You can’t skate in the Aurora Illinois grade school unless you are a Guinea pig, and I don’t mean the figurative kind. Hall Elementary School has a class pet that is a Guinea pig, and for some reason the teachers allow an d encourage children to drag the Guinea pig through the halls on a skateboard. Yes, they used the “teacher’s pet” joke. Yes, Aurora is a neighboring suburb to Naperville. Yes, this is a weak post. Yes, you can read more at theBeacon News.

Hot Wheels Skate Freaks is a collection of skateboard toys that looks like it was designed in the 80’s. The figures appear to based on some Sizzler type technology they resurrected in some time around 2000 for skateboard toys. Watch this commercial with an Extreme™ voiceover and more Skate Freaks action after the jump.

From WLTX News in South Carolina: Officer Who Shoved Skateboarder Gets Suspension CHARLESTON, S.C. (AP, WLTX) — The Charleston police officer seen on Internet video pushing a skateboarder over a bush at a city park has been suspended for ten days. Police Chief Greg Mullen says 49-year-old officer Willie Simmons used an unnecessary level of force. The 19-year-old skateboarder declined to file assault charges against Simmons. The officer was taped pushing a skateboarder off his board at the Waterpark in downtown. The officer defended herself by saying that that skateboarding is illegal in Charleston. As a result, the 19-year-old injured his lower back and ankle. Fascinating. Now watch it again.