This is the cover of Elle Zen from the Spring 2018 issue. I couldn’t find any more photos from the cover session, but the web site had a couple “articles” including one that translates to “3 good reasons to go skateboarding.” From the picture I assumed at least one of them was going to be fashion accessory or dating related… but they’re all very good reasons: To feel good about yourself. To be fit. To have fun. They also have another article titled Mettez-vous au longboard! Although article is actually about surfing, it is inexplicably illustrated with a woman posing on a skateboard.

NBC Sports reports “The Russian Anti-Doping Agency says Maxim Kruglov, known as “Mad Maxim,” was punished under a rule against athletes who evade or refuse giving a drug-test sample.” So yes, a top Russian skateboarder was hit with doping ban. Is he a top Russian skateboarder? Where are our Russian readers? (Not the ones trying to brute force their way into the back end of the site…) I don’t think the Olympics is the place for skateboarding. I don’t think skateboarding needs the Olympics. At most, a few winners might get their faces on a Wheaties box, and maybe a few “training facilities” get built. The biggest benefits are going to be for soft drinks and soft goods manufacturers. I also don’t think the Olympics are going to somehow ruin skateboarding. Keep skateboarding for the core skaters? That ship has sailed. Hey kids, if you want to skateboard in the Olympics, follow their rules. No collusion.

I’ve bought computer related items on and off for years from New Egg, and like a lot of online retailers, they’ve been adding more tangential items to their main inventory. Still, it was a bit of a surprise to see them offering skateboards in their online newsletter about year or so ago, and they’re still selling it. At the time I went through and took some screenshots of some bizarre product alignments. The first image in this post is a composite, but they are all items that actually showed up under the skateboards category. Yeah, I know the post title phrases aren’t applicable to the connect, but they sure sound business-ey don’t they? Plus… Vertical.

Random, unbranded kid’s cup from a restaurant in a mall in Florida. Looks like he’s hanging loose while doing a finger flip, and has a giant baseball sticker on the tail. Makes sense. Oh wait, there’s a tennis ball on his show too. The text probably says “Can you find ___ balls on this cup?” So it actually does make sense.

Sketchers have announced their first pro model skateboard shoe…

Christian Hosoi is involved in a product called a Sk8 Candles, and definitely not Skate Candles. I can’t help but feel like this is an idea we’ve seen before, perhaps not executed with he bearing in the middle, and only in the new school style symmetrical profile, definitely not a Snoopy candle. I like that they have different profiles, especially the 70’s tribute wheel. I probably would have decorated my swingin’ 80’s bachelor pad with these. I don’t think these are going to make a good Mother’s Day gift, unless your mom is rad.

I don’t know if Portland Thorns midfielder Tobin Heath is actually a skateboarder or not. These illustrations come from a collaboration with Dark Horse comics and the Thorns front office designed to sell some t-shirts, scarves, and patches. I suspect it was just an easy way for Dark Horse to conjure a loose (or lazy) association with the Silver Surfer in The illusions and energy manipulation of Tobin. I do know that Tobin has mad soccer skills, and plays for the best women’s team in the world. Both of them, actually. Women’s World Cup is coming this summer.

These are stills from a Sweetarts commercial featuring the the old archetype of the skateboarding ballerina, right? The simple message is “Grace & Grit. Sweet & Tart. Be both.” The ballerina in question appears to be doing her own stunts, and I should be able to recognize who she is, but I’m an old sexist bastard, so I don’t. Or just possibly, I don’t actually follow professional skateboarding anymore, at least not the skateboarding part of it. Oh I make sense….

Steve Caballero is appearing in Kawasaki ads for the “Good Times” sales event. Makes sense, as he sort of concentrated more on motocross riding at the expense of skateboarding for a while sometime after the new millennium. I can’t recall if he had a factory sponsorship with Kawasaki or not, but he did turn up here in the Pacific Northwest, Hood River area, talking with the locals about his love of motocross and the fact that he wasn’t skating much. The best part of this commercial is the legal disclaimer shown while Cab ollies out of the transition over a motorcycle. “SKATE LEGENDS ONLY,   DO NOT ATTEMPT.” If you can ID the skatepark, please do so in the comments. Why don’t they license “Let the Good times Roll” from the Cars? Should I have titled this post “Cabasaki?” Curse you SEO best practices for foiling my dad joke.

There was a time, oh, say anything before the year 2000 when this would have seemed inconceivable.  Cross marketing between a mainstream commercial brand and a core skateboarding brand? Not a big deal anymore. No, I don’t know how a “Zine Rolltop Lunch Bag” differs from a regular rollmop lunch bag. It must be more hardcore. Check out the Igloo x Independent Collection. I think the “X” is for eXtreme!