Do this drunk!

The Wisconsin Department of Transportation has a program aimed at curbing impaired driving called Zero In Wisconsin. Their newest campaign posters can be seen at various rest areas, bus stations, and other locations. These posters feature people engaged in various Extreme!® sports and the tagline “Do this drunk!? That would be Crazy!” At first I was a little bit confused by this, because it almost seems like a suggestion and not a warning. As in, “That WOULD be crazy, let’s try it!” Turns out I’m not the only one. It’s not just a poster, but also a TV commercial, both of which were shot in the bowl at the 4 Seasons skatepark in Milwaukee.

– Thanks to Daminal for the tip.

Photo: @RemoDrive (Thanks to Danimal’s friend who provided a photo from a rest stop. However, I found this one online and it’s easier to see.)

A couple stills from the commercial.

The TV Commercial.

Behind the scenes making of the TV Commercial.