Amazon Kindles Skatepark Abuse

Amazon Kindle has contributed to the advertising phenomena in which people go to a skatepark to engage in activities that don’t involve skateboarding. Usually it’s a TV commercial involving some radio controlled vehicle, or the next yo-yo abstraction. This time it’s a print ad in Time Magazine with a cute little girl sitting on the deck of a skatepark (which one?) enjoying a good novel instead of skateboarding. It’s perfectly reasonable, as long as she is reading the Secret History of the Ollie. The all caps text highlighted on the warning sticker works as an unexpected shout out to a certain truck company.

– Thanks to Tallboycan for the tip.

The image above is a composite made for this post. The actual advertisement is below.