Jughead volume 2, number 37 was published in September of 1992. It features two stories with skateboarding in them, Love Connection, and the Things We Do For Love. There’s also a Sales Leadership Club advert in which you can earn a Nash Beach Bum skateboard.
Jughead looks pretty beat up on the cover of #37. He’s crawling out of a pothole that looks more like a sinkhole. I guess potholes are always funny. Those trucks look almost functional, as long as you don’t pay attention to that bushing that doesn’t actually attach to the hanger.
Here’s a couple frames from Love Connection that feature skateboarding. It’s not really central to the story.
Here’s a gag that’ sheen used several times in the Archie universe, a guy on a skateboard approaching a pedestrian on a blind corner. Folks, this is probably the reason insurance crates for skateparks skyrocketed in the late 70’s. Blame the Archie Comics group!
Next, we have an advert for upcoming issue #38 of Jughead, which features skateboarding on the cover and nowhere else.
Finally, the story “The Things We Do For Love” features skateboarding somewhat more prominently because it involves the 80’s girlfriend we all wish we had, Sassy Thrasher. In this story, the universally hated cad known as Reggie tries to pick up Sassy by buying here an expensive skateboard. Surprise, it’s one in a long series of Archie gags where the skateboard is so advanced (or radio controlled) that it does all the work for you. He wants to take her to dinner and then go dancing at a club called “Playhouse 90” but she’s not interested because they don’t slam dance there. They get into an argument and Reggie calls her a weirdo. Sassy takes offense to being called a bleached-blonde so she breaks the skateboard over his head and bails.
That’s it for skateboards in this story, but the follow up page is too funny to omit. Archie and Jughead decide to goof on Reggie by giving him a new wave makeover so Sassy will fall for him. The clincher is the poop-shaped hairdo.
The joke ends up being on Archie and Jughead, because Sassy admires Reggies spirit and decides to go on a date after all. The story ends with Archie and Jughead getting their own poop-swirl hairstyles.
One last thing in this issue, there’s a Sales Leadership Club advert with a Nash Beach Bum skateboard available as one of the prizes.
You can see an almost identical ad in this post, on glossy paper. It may look the same, but the featured kids are different and the color of the “Art Set” has changed. That post also features real life pictures of the Nash Beach Bum, a board that still hasn’t sold 4 years later, unless someone else is reusing the same auction photos.
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